New Global Sport Conference: HONOR unveiled as official event partner 

Ahead of the highly anticipated New Global Sport Conference (NGSC) in Riyadh this week, another trio of distinguished national and international companies has been unveiled as exclusive event partners.

Taking place at the Four Seasons Hotel Riyadh At Kingdom Centre from August 24-25, NGSC once again welcomes visionary leaders from the esports, gaming, business, entertainment, and mainstream esports realms – offering a unique platform to explore the future of fandom and its transformative potential.

Chinese consumer electronics Iconic Global company HONOR has been confirmed as an Official Partner, Which adds an additional dimension of innovation and advanced technology to the list of event partners.

Ms. Penny Diao, CMO of HONOR Middle East and Africa, said: “Following our support for the Esports World Cup in Saudi Arabia this summer, HONOR is proud to be an Official Partner of this year’s New Global Sport Conference. As we continue to focus on enhancing gamers’ experiences and supporting the growing gaming community, HONOR is committed to advancing mobile gaming through a range of hardware and software innovations. These advancements aim to deliver a seamless and optimal gaming experience, precisely addressing gamers’ needs and enhancing their overall gameplay.”

Mohammed Al Nimer, Sales Director, Esports World Cup Foundation, said: “It is amazing to see more leading brands showing confidence and trust in the New Global Sport Conference 2024 and what it means to the ever-growing esports and gaming sector. Our visions are aligned, and with our Strategic and Official Partners, we believe in the future of fandom and its critical role in shaping what many industries need to consider and plan for in the near future.”

Building on the success of its inaugural event last year, NGSC continues the path forged by the successful 2022 and 2023 editions of the Next World Forum. Hosted under one exclusive banner, NGSC will hold sessions highlighting the challenges and opportunities in crafting a new global sporting legacy, the role of technology in shaping the future of competitive gaming, and the art of storytelling in esports.

While examining how audiences help shape business strategies, content creation, intellectual property, media rights, marketing, and community building, NGSC will explore how fandom transcends every aspect of modern society in line with its ‘The Future of Fandom’ theme.