Apparel Group Brand Dune London collaborates with Dubai-based Arab influencer Deema Al Asadi for a Ramadan campaign, showcasing luxury footwear

To celebrate the holy month, Apparel Group’s Brand Dune London is pleased to announce a collaboration with Dubai-based influencer, Deema Al Asadi, on a beautifully curated edit of Ramadan styles.

Deema is well-known within the fashion community as one of the Middle East’s most inspirational influencers. Lauded for her adventurous and unique style, Deema was invited to Dune London’s headquarters to work closely with the buying, design and creative teams to select her favourite pieces and bring her exclusive Ramadan edit to life through a highly anticipated campaign and fashion film.

Speaking of the collaboration, Deema says, “I love all the pieces in this edit, they’re so glamorous and comfortable. I love how sparkly and glittery it is. Each piece has been carefully curated to go with all the different outfits in a woman’s closet, which really is the beauty of Dune London’s designs. My favourite style? It would have to be the delicate corsage style, it’s so unique and different.”

Capture the magic of Ramadan with Dune London’s signature silhouettes, adorned with hand-placed beading, ornate embellishment and diamante detailing. Discover elegant kitten heels, modern mules and scene stealing heels alongside beautifully coordinated handbag styles, designed for holy month celebrations and beyond.

The perfect blend of Deema’s impeccable taste and Dune London’s expert craftsmanship, discover The Ramadan Collection.