For its sixth consecutive year, Genesis is partnering with the PGA TOUR, TGR Live and TGR Foundation to provide golf enthusiasts an immersive experience at the Genesis Invitational.
“This tournament will make golf fans excited once again with a large audience and world-class players in participation,” said Jay Chang, global head of the Genesis brand. “Genesis will continue to expand its global brand experience with the sponsorship of domestic and international golf tournaments.”
The tournament hosted 120 world-class golfers, including Dustin Johnson, Justin Thomas, Rory McIlroy, Jordan Spieth, and 2022 Charlie Sifford Memorial Exemption recipient Aaron Beverly. The winner of this year’s tournament received a new 2022 Genesis GV80 and 18 percent of the $12 million purse, bringing the winner’s share to $2.16 million. In addition, the player with the first hole-in-one each day on the 14th hole will also take home a 2022 Genesis GV80. His caddie will receive a 2022 Genesis GV70. All players with a hole-in-one on the 16th hole will win a 2022 Genesis GV70.
Guests of The Genesis Invitational were able to easily interact with the full award-winning lineup of Genesis vehicles. This includes the G80 executive sedan, the G70 sport sedan, the GV60 crossover, and the GV70 and GV80 SUVs. In addition, the 2023 Genesis G90 flagship sedan has made its public debut at the tournament with a completely redesigned, elegant look that reflects the bold new direction of the Genesis brand. The model introduces advanced assistance features, along with a variety of new technologies to enhance the driver experience. Vehicle display areas include the Genesis Entrance Pavilion, The Winner’s Circle, the Genesis Skybox, and the Genesis Lounge at the 14th Fairway.
The Genesis Invitational invites guests celebrated golf traditions in a unique, elevated setting with interactive exhibits that embody the theme of “Make The Game Your Own” by taking traditional elements of golf and blending them together with modern points of view to elevate the guest experience. This includes the Genesis Lounge on the 14th hole. Highlights of tournament amenities and activities include:
The Genesis Lounge
Located at the 14th hole, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. In addition, Genesis is collaborating with Dryvebox to bring an unconventional, full swing golf simulator within the Genesis Lounge. Utilizing Trackman technology, guests may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA Coach. The grand prize includes an all-expense-paid trip to the 2022 President’s Cup.
Product Specialists
To ensure each guest has a high-touch engagement, the Genesis Product Specialist team were on-course and available for any questions, inquiries, and walkarounds Thursday through Sunday of Tournament week.
Charging Stations and Premium High-Speed Wi-Fi
To keep fans connected onsite, Genesis provided complimentary mobile charging stations in the Genesis Lounge and free sponsored premium high-speed Wi-Fi throughout the course.
Genesis Courtesy Service
Custom Genesis wrapped shuttles provided shuttle service for the Main Entrance Concierge Tent to the Genesis Lounge.
About The Genesis Invitational
One of the most historic and longest-running events on the PGA TOUR, The Genesis Invitational celebrates its 96th playing, February 17-20, 2022, at historic Riviera Country Club. With TGR Live serving as the event management company for The Genesis Invitational, the primary benefiting charity is TGR Foundation, with proceeds from the event supporting the foundation’s education programs in Southern California. The tournament’s title sponsor is Genesis, a global automotive brand that delivers the highest standards of performance, design and innovation. For more information about The Genesis Invitational, visit GenesisInvitational.com and follow the tournament on Facebook, Twitter and Instagram @TheGenesisInv.
