Dhahran
Empowered by its ambitious and progressive strategy, the Industrialization and Energy Services Company (TAQA), launched its new brand identity.
The new symbol in the brand identity represents TAQA’s stakeholders: The shareholders, customers, and people, it embodies the three strategy pillars of the company: Growth, Innovation and Sustainability, expresses the company values: Human, Boundless and Progressive and defines TAQA’s personality of being: Energized, Tenacious, and Confident.
The new brand was revealed during a launch event attended by key stakeholders including shareholders, customers, and government officials. Commenting on the launch of the new brand identity, TAQA’s CEO, Eng. Khalid Nouh said, “The new logo and visual identity are inspired by our core values, the company’s personality and our stakeholders who are the driving force behind our success. It is an exciting era for TAQA, and we are seizing the opportunity to evolve our new brand to better articulate the depth and breadth of our expertise and what TAQA truly represents in line with our progressive strategy.”
