Apparel Group, the global fashion and lifestyle retail conglomerate, proudly participated as the official Fashion and Beauty Partner of FIBO Arabia 2025, held from October 1 to 3 at the Riyadh Front Exhibition and Conference Center. The collaboration brought together an inspiring fusion of fitness, fashion, and wellness, perfectly aligned with the Kingdom’s Vision 2030 to promote healthier and more active lifestyles.
At the event, Apparel Group showcased four of its leading brands — ASICS, ACO, Skechers, and Rituals — across interactive booths that attracted thousands of visitors, global athletes, influencers, media representatives, and wellness enthusiasts. Each brand offered an engaging experience, from performance footwear and fitness technology to self-care and beauty essentials, celebrating the connection between style and wellbeing.
Mr. Neeraj Teckchandani, CEO of Apparel Group, said: “At Apparel Group, we believe that fashion and wellness go hand in hand. Our partnership with FIBO Arabia 2025 reflects our commitment to supporting Saudi Arabia’s vision of building a more active, balanced, and health-conscious society. Through our brands, we aim to empower individuals to look good, feel good, and live well.”
Over the three-day event, visitors explored cutting-edge innovations, interactive fitness sessions, and immersive brand activations, reinforcing Apparel Group’s growing influence in the wellness and lifestyle sector across the region.
This collaboration marks a significant milestone in Apparel Group’s ongoing mission to connect communities through fashion, beauty, and wellness, shaping a brighter and healthier future for all.
