The one-of-its-kind Gargash Mercedes-Benz Brand Center in Dubai Design District shines amongst winners at German Design Award 2025

Gargash Group, a leading business enterprise in the UAE, is thrilled to announce that the state-of-the-art Mercedes-Benz Brand Center in Dubai Design District (D3) has been awarded in the prestigious “Excellent Architecture” category at the German Design Award 2025. Presented by the German Design Council, this award is one of the world’s most prestigious accolades, honoring projects that set new standards in product design, communication, and architecture.
The Mercedes-Benz Brand Center’s architectural design impressed a jury of experts from 16 countries, earning the prestigious award. Among over 4,000 global submissions, it stood out as one of the few to achieve this honor, solidifying its status as a leader in design and innovation.
Designed with meticulous attention to detail, the Mercedes-Benz Brand Center is the result of a collaboration between Mercedes-Benz Brand Design, Heller Studios, Binchy & Binchy, and Macintyre Asset Management. Heller Studios, a globally renowned design and architectural strategy practice, accepted the award.
Marcel Heller, Director of Heller Studios, said: “The Mercedes-Benz Brand Center in Dubai Design District is a celebration of automotive innovation and architectural excellence. Every element was thoughtfully designed to create an immersive experience that blends luxury, sustainability, and community. This award is a testament to the shared vision that brought this project to life.”
Since opening in January 2024, the Mercedes-Benz Brand Center in Dubai Design District has become an iconic hub for community engagement, automotive excellence, and creativity, hosting dozens of events monthly. Highlights include the AMG Kaffeehaus, the state-of-the-art “Mercedes-Benz Off-Road Experience Center”—the first in the region—and a Maybach Lounge for bespoke customization. High-performance Mercedes-AMG models are showcased alongside “The Car Wall,” a striking 76-vehicle vertical display blending art and automotive engineering. With solar panels supplying 25% of its electricity and water-efficient landscaping, the Mercedes-Benz Brand Center sets a new benchmark for innovation and environmental responsibility.
Commenting on the achievement, Mr. Shehab Gargash, Managing Director & Group CEO of Gargash Group, said, “The Mercedes-Benz Brand Center in Dubai is an embodiment of our commitment to innovation, aligning with the UAE’s vision, and delivering a unique journey blending art, design, technology, and luxury. We extend our gratitude to our team and strategic partners who brought this vision to life. This award reaffirms the Mercedes-Benz Brand Center in Dubai Design District’s role as a benchmark in the industry and a testament to our dedication to excellence.”
The German Design Award, presented by the German Design Council, honors excellence in product design, communication, and architecture, celebrating projects that redefine global standards. The award recognizes groundbreaking achievements that inspire industries worldwide. With 48% international submissions this year, only a few were chosen as winners, cementing the Mercedes-Benz Brand Center’s status as a visionary architectural landmark.