Sports Approved by Radisson Hotel Group, the Official Accommodation Partner of the World Football Summit Asia 2024

Radisson Hotel Group proudly announces its role as the Official Hospitality and Accommodation Sponsor for the World Football Summit (WFS) Asia 2024, taking place on December 2 and 3 in Riyadh, Kingdom of Saudi Arabia. This premier event will bring together global sports industry leaders, organizations, and decision-makers to encourage meaningful partnerships and explore transformative trends in sports, tourism, and entertainment. Recognized as a key player in the hospitality industry, Radisson Hotel Group will host the summit’s welcome reception dinner while providing world-class accommodation for speakers, partners, and attendees. Through this partnership, Radisson Hotel Group underscores its commitment to enhancing the global sports experience by seamlessly integrating the finest hospitality services with the growing demands of the sports industry.

As part of its ongoing support for the sports ecosystem, Radisson Hotel Group has developed its Sports Approved Program. This specialized initiative is designed to cater to the needs of sports professionals, managers, coaches, and fans, while delivering an exceptional environment focused on comfort, wellness, and safety, with state-of-the-art facilities and services. The 2024 edition of the World Football Summit Asia, hosted in Saudi Arabia for the second consecutive year, marks the third iteration of this prestigious event. The summit further establishes the Kingdom as a leading global destination for sports and entertainment, reflecting Saudi Arabia’s continued efforts to drive the sports industry forward.

Radisson Hotel Group’s District Director in Riyadh, Ferran Brufau, will be a featured panelist at the summit. His discussion will cover key trends and developments in sports and hospitality, including the evolution of fan experiences over the past decade, the shift from sports to “sportainment,” and the role of hotels in creating immersive experiences for fans through dedicated zones, sponsorships, and loyalty programs offering exclusive, money-cannot-buy benefits. “The hospitality industry has a pivotal role to play in enhancing fan experiences, both at the stadium and beyond,” said Ferran Brufau, District Director at Radisson Hotel Group. “By creating fan zones, offering tailored services, and collaborating with major sporting events, hotels can deliver memorable moments for fans while driving value for the sports ecosystem.”

With its active participation in this landmark event, Radisson Hotel Group continues to strengthen its role as a trusted partner in the sports industry. The Group’s innovative offerings, like the Sports Approved Program, available in all Radisson hotels across the Kingdom, reflect its dedication to enhancing the intersection of hospitality and sports.

Join Us at the 2024 World Football Summit Asia

Radisson Hotel Group invites sports professionals, stakeholders, and fans to experience its distinguished hospitality at this transformative event in Riyadh, fostering new connections and paving the way for innovation and growth in sports and hospitality.