Grand Launch of OMODA&JAECOO in Riyadh: Ushering in a New Era for Personalized Car Brands in Saudi Arabia

On July 29th, OMODA&JAECOO held a grand brand launch event at the Fairmont Hotel in Riyadh, Saudi Arabia. The event attracted over 250 renowned local media and industry KOLs and received significant attention from the Ministry of Investment and the Ministry of Energy of Saudi Arabia. Several high-ranking government officials were present to witness this important moment of OMODA JAECOO launch.

The event commenced with a dazzling light show, and digital Hologram host made a surprise appearance to host the live event. This innovative approach not only provided a stunning visual and auditory experience for the audience but also showcased OMODA&JAECOO’s commitment to future technology and fashion trends.

OMODA&JAECOO comprise two series: OMODA and JAECOO, targeting new generation lifestyle enthusiasts and urban elites, respectively. The former aims to explore new avenues in the smart and electric vehicle era, while the latter, with its fearless spirit of exploration, strives to break boundaries in the global off-road vehicle market.

In the OMODA series, the C5, with its “Art in Motion” design philosophy, embodies a unique and stylish crossover SUV style. Its exterior design combines a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-color blade wheels, and the signature coupe SUV fastback silhouette, exuding a futuristic technological feel. In terms of safety, the C5’s body is made of 78% ultra-high-strength steel and comes standard with advanced intelligent driving assistance systems, providing world-class safety and comfort for passengers.

At the event, the OMODA C5, as one of the star models in the OMODA series, showcased its distinctive and stylish crossover SUV style with its “Art in Motion” design philosophy. Its exterior design features a diamond-cut geometric matrix grille, dynamic and powerful waistline, 18-inch dual-color blade wheels, and a couple of SUV fastback silhouette, highlighting its futuristic technological feel. This model, with world-class safety capabilities, has a body made of 78% ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of passengers.

The JAECOO J7, equipped with the ARDIS all-terrain intelligent system, exemplifies the JAECOO series’ “From Classic to Beyond Classic” concept. This system endows the J7 with excellent possibility on various complex terrains such as sand, mud, and off-road, ensuring Saudi users can enjoy an ultimate driving experience in any travel scenario. In terms of power, the J7 is equipped with a 1.6TGDI engine with a peak torque of 290N·m, paired with a 7-speed wet dual-clutch transmission, providing an excellent driving experience. All J7 models are built to extremely high safety standards, featuring an innovative energy-absorbing cage body design, over 80% high-strength steel, and leading ADAS systems, collectively constructing a “Beyond Classic” safety system and intelligent protection.

OMODA&JAECOO CEO Shawn Xu delivered a strategic speech at the launch event, sharing the brand’s remarkable achievements in the global market. In just over a year since its establishment, OMODA&JAECOO has achieved cumulative global sales exceeding 260,000 units, with export sales in the first half of 2024 seeing a 54% year-on-year increase. This achievement not only confirms the brand’s status as one of the fastest-growing automotive brands globally but also demonstrates its strong competitiveness in the global automotive market.

Behind these achievements is OMODA&JAECOO’s relentless pursuit of deep market penetration and product innovation. In the future, OMODA&JAECOO will continue to deepen their presence in the Saudi market, positioning it as a crucial hub for rapid advancement in the Middle East and the global market. As a personalized new energy vehicle brand, OMODA&JAECOO will focus on the new energy field, offering models with various power options, including BEV, PHEV, and ICE, to meet diverse consumer needs.

OMODA&JAECOO’s global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly. From the launch event in Spain this February, the establishment of the first factory in Barcelona, to the market layout in Poland and Italy, OMODA&JAECOO are not only expanding their sales and service network and supply chain system rapidly but also demonstrating their service capabilities and system construction ability in the global automotive industry. Additionally, the “Go Paris” tour event held during the centennial sports event in Paris further highlighted the brand’s charm and determination to expand in the European market.

Looking globally, OMODA&JAECOO view the European market as a testing ground for the survival of technology and products and as a key area for building an international brand. According to the “2030 Strategy” plan, the brand aims to enter over 60 countries and regions worldwide, establish more than 3,000 global sales and service networks, and lead the automotive industry trend through continuous technological innovation and product upgrades, providing global consumers with safer, greener, and smarter travel experiences.