Köping, Sweden — Swedish bed manufacturer Hästens is delighted to announce its partnership with its new sleep and well-being advisor, Dr. Chad Eldridge, DC.
The partnership will contribute to Hästens’ mission to make the world a happier, more peaceful, and loving place by delivering extraordinary sleep experiences. Since 1852, the Swedish family-owned business has been driven by the pursuit of excellence and its passion for continuous improvement. Partnering with experts in the field of human performance — such as Dr. Eldridge — is a way to amplify the brand’s values and help more people to truly feel awake for the first time in their lives.
Dr. Eldridge is a chiropractor and well-being advisor who is based in Los Angeles and works with a global client base. Using his Five Pillars of Health system, Dr. Eldridge helps his clients investigate all areas of their lives – movement, sleep, nutrition, emotions, and community — to create a customized plan for optimal health. He believes that the pursuit of health is ultimately a project of getting to know ourselves better. His client list includes professional athletes in the NBA, NFL, PGA, and MLB, as well as high-level executives and entertainers.
Dr. Eldridge shares Hästens’ commitment to excellence and believes that sleep is a vital cornerstone of a holistic approach to health. That is why his unique Five Pillars system focuses on the whole person — not just the usual diet and fitness — and defies the quick fixes and one-size-fits-all solutions that are so prominent in the well-being industry today. Just as Hästens’ iconic Blue Check pattern makes the bed a centerpiece of the bedroom, Dr. Eldridge believes sleep must serve as the centerpiece of a healthy life.
Of the new partnership, Dr. Eldridge said: “I’m a firm believer that how you do one thing, is how you do everything. As I’ve gotten to know Hästens and visited their headquarters in Sweden, I’ve seen how uncompromising and committed they are to helping their customers discover the transformative power of a good night’s sleep. I’m excited to help more people discover what extraordinary sleep can help them achieve when they’re awake — and how it fits into their overall health goals.”
Dr. Eldridge will be sharing content and inspiration to his own followers and raising the profile of Hästens through appearances and media spots. His content and message will seek to connect the dots and explain how better sleep impacts all other areas of our health and lives — including our diet, fitness levels, relationships, and the health of our communities. He hopes to inspire people to be the best version of themselves, so they can reach their highest potential when they’re awake.
Jan Ryde, fifth-generation owner, CEO of Hästens, and author of the international bestseller When Business Is Love, said there is a natural alignment between Dr. Eldridge and Hästens. “We are excited to collaboratively engage with our existing and prospective customers by providing exceptional inspiration, cutting-edge services, and our exceptional Hästens products. Combined they result in an optimal well-being experience and for them to truly thrive in their lives.”
