Dara and Matbakhi announce collaboration to enhance the hospitality experience in Saudi Arabia

Dara, the innovative serviced apartment brand by Nuzul Shada Hospitality, a subsidiary of Dur Hospitality, has announced a strategic partnership with Matbakhi, a pioneering hotel-based cloud kitchen company, to revolutionize the culinary and hospitality experience of their properties.

This collaboration will see Dara engage Matbakhi’s end-to-end F&B services to serve its guests across different services while expanding the innovative culinary experience to external customers through popular food delivery platforms.

Dara guests will have access to a diverse range of high-quality, Saudi chef-inspired dishes and concepts, ensuring an exceptional in-room dining experience while aligning with Dur Hospitality’s commitment to investing in innovative hospitality solutions. The agreement also sets the stage for the potential expansion of the Matbakhi-Dara Hotel collaboration throughout Saudi Arabia.

Reem Garrash, Managing Member of Nuzul Shada Hospitality, commented on the partnership, “We are thrilled to partner with an innovative F&B operator like Matbakhi. This collaboration serves Dara’s promise to deliver a unique and exclusive stay tailored to the evolving needs of modern-day travelers. We believe that the integration of Matbakhi’s cloud kitchen capabilities into Dara properties will elevate our guest experience with high-value offerings that enhance the family-like contemporary stay experience.”

Joe Frem, co-Founder and CEO of Matbakhi, added, “We are honored to partner with Dara and Dur Hospitality, one of the leading players in the Saudi hospitality sector. This collaboration marks a significant milestone for Matbakhi as we continue to expand our footprint and bring our unique hotel-based cloud kitchen concept to more guests across the Kingdom.”

Through an innovative approach, Dara blends the convenience of self-service technologies with world-class services so guests can enjoy a seamless end-to-end experience that caters to their individual preferences. The partnership between Dara and Matbakhi is poised to reshape the hospitality landscape in Saudi Arabia, setting a new benchmark for hotel dining experiences and embracing the latest trends in food technology and delivery.