Apparel Group strengthens its range of payment options through a strategic partnership with Tamara

This partnership will enable customers in KSA to benefit from flexible and convenient payment solutions.

This partnership between Apparel Group and Tamara marks an important milestone in the retail industry, as it signifies a progressive shift towards empowering customers with greater financial flexibility and ease. Through this partnership, Apparel Group aims to revolutionize the shopping landscape in KSA, providing shoppers with an enhanced purchasing experience while ensuring their financial well-being.

With the integration of Tamara into Apparel Group brand’s payment system, customers will now have the opportunity to split their payments into three convenient installments. A seamless transaction process will allow them to initiate payments at the cash counter, then fulfill the second and third installments one and two months later, respectively. This innovative approach will be implemented across all Apparel Group brands stores in the Kingdom.

“We are thrilled to partner with Tamara, a recognized leader in the buy now, pay later space. Our partnership with Tamara signifies a pivotal step in our journey toward transforming the retail experience for our customers in the Kingdom of Saudi Arabia. The integration of Tamara’s buy now, pay later service aligns with our commitment to bring convenience, flexibility, and the highest level of customer satisfaction,” said Neeraj Teckchandani, CEO of Apparel Group KSA. “We are excited about this new chapter and confident that our customers will appreciate the added value this collaboration with Tamara brings to their shopping experience.”

Ensuring a smooth and hassle-free payment process, all transactions will be managed directly through the Tamara app, available on both iOS and Android platforms, or via Tamara’s website. No cash transactions will be conducted in stores, providing customers with a secure and easy digital payment method.

This partnership reinforces Apparel Group’s commitment to leveraging technology in providing a seamless customer experience. As the retail industry continues to evolve, Apparel Group is at the forefront, embracing innovation to redefine the retail landscape in the Kingdom of Saudi Arabia.

KSA: Apparel Group, one of the leading fashion and retail conglomerate in the region, is proud to announce its groundbreaking partnership with Tamara, leading shopping and payments platform in Saudi Arabia and the GCC region, with a mission to empower people in their daily lives and revolutionize how they shop, pay and bank. On 12th June, both entities held a momentous signature ceremony that is set to kickstart a revolution in customer shopping experiences across Apparel Group brands in KSA.