Meredith Gauthier: CB2 a space for more modern and eclectic pieces catered to urban-minded customers

In a recent interview with Meredith Gauthier, Manager of International Marketing & Merchandising of Crate & Barrel Holdings, she discusses the elevated sense of style of the CB2 brand and how the offerings will make consumers’ space brighter, more creative, and more inviting as it provides more function and creativity. She went on about the top designer brands that have collaborated with the brand sharing a similar attitude and aesthetic as CB2. Finally, how CB2 is a climate conscious brand that aims to measure impact on the environment and how it is transitioning to more responsible materials

Seeing that Crate & Barrel was recently launched in the Kingdom

? how does CB2 differ from Crate & Barrel

CB2 was founded in 2000, 38 years after the first Crate & Barrel store. CB2 is a space for more modern and eclectic pieces and is driven by values of creative design at its core. The brand caters to a more urban-minded clientele

That being said, both brands are under Crate & Barrel holdings with a uniform mission – to inspire better living through high-quality craftsmanship

?Tell us about CB2’s offerings that make it unique

CB2 combines an elevated sense of style. With its offerings CB2 aims to make the consumer’s space brighter, more creative, and more inviting as it provides more function and creativity to achieve the desired space

Not only that but, CB2 partners with top designer brands and unexpected minds that share a similar attitude and aesthetic. Currently, the store offers collections from leading designers including Kara Mann, Ross Cassidy, Jennifer Fisher, Paul McCobb, Lawson-Fenning, Mathew Williamson, and Azeeza–all known for their individual creative aesthetic

CB2’s new physical store will house a wide range of categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, accessories, and more. It delivers a seamless, omnichannel experience through in-store purchases and online ordering

The world is experiencing dramatic climate change

?how is CB2  contributing to the environment

            CB2, just like Crate & Barrel is climate conscious brand that aims to measure our impact on the environment and transition to more responsible materials

            The values that drive our journey are climate neutrality: setting climate targets to reduce our carbon footprint, sustainable materials: using more sustainably sourced materials, ethical supply chain: supporting suppliers in continuous social and environment improvement, and circular solutions: exploring ways to replace single-use consumption

            When it comes to the environment, our shopping bags and iconic boxes are made with renewable fiber that contains post-consumer recyclable material. We also use 100 percent recyclable tissue and sustainable Air Pads, Green Wrap and Macrofoam. Source-reduced and photo-degradable, our packaging requires less material and space–reducing waste, fuel, and delivery costs every day

            Additionally, the energy efficient bulbs light our stores, displays and are packaged with eligible lighting purchases –increasing our store’s energy efficiency by at least 66%. For customers, we also offer Tala LED. Our Tala LED bulb sales support Tala’s Ten Trees program

            This is in addition to our sustainability efforts in forestry and LEED Gold Certification

?Define a CB2 customer

The CB2 customers are urban-minded, design-forward individuals who are always looking for inspiration and don’t shy away from creative risks. It’s the savvy stylists, the interior designers, and creatives who want their spaces to reflect their unique selves