The region’s largest hypermarket chain, LuLu has reinforced its commitment to supporting local farmers and agricultural enterprise with the Pomegranate Festival across all its hypermarkets in Saudi Arabia. The juicy fruit, sourced from two regions in Saudi Arabia, Qassim and Baha mainly, are part of the retail giant’s efforts to promote fresh and local produce. Thanks to its state-of-the-art logistics, warehousing and food sourcing team which strengthened networks with local farmers and government agricultural organisations to find and showcase the best local food items grown in Saudi Arabia.
LuLu is the first and only retail chain in Saudi Arabia to promote local pomegranate directly from Saudi farms. The festival, which runs in the LuLu hypermarkets in Riyadh, Dammam and Jeddah will begin on October 27 and continue until November 2, 2021. It is an initiative in cooperation with the Ministry of Environment, Water and Agriculture’s (MEWA) “It’s Season” focus on seasonal agricultural produce.
“At LuLu, we believe in extending support to the local agricultural community and this puts our hypermarkets at the front of the “farm-to-table” movement,” said Mr. Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia, “This is part of our corporate effort to promote food self-sufficiency and also the local farmers. We are looking forward to a long and fruitful association with MEWA to do this.”
LULU HYPERMARKET is the leading hypermarket & supermarket chain and the only Middle East retail group to be featured in Deloitte’s annual ‘Global Powers of Retailing 2021’ survey*, for the MENA and Asian regions. Founded in the early nineties, it is present across the GCC, India, Indonesia, Malaysia, Suriname and Egypt. Serving more than 1,600,000 shoppers every day, it is the fastest growing retail chain across 10 countries and currently operates more than 217 stores with a multi-national staff force of more than 57,000. Since 2020, LuLu’s carefully-structured expansion plan includes hypermarkets, express store-format smaller outlets and a vibrant online shopping platform.
