Samsung Galaxy New Foldable Launch Dominates Saudi Skies with Nationwide Unified Advertising Coverage via Rotana Signs Network

In a synchronized execution marking the global reveal of its next-generation Galaxy Foldable series, Samsung Electronics Saudi Arabia, in exclusive partnership with Rotana Signs, executed a nationwide digital Out-of-Home (DOOH) takeover across the Kingdom’s primary urban centers. The coordinated activation transformed major arterial roadways and iconic architecture into a dynamic display, mirroring the physical unfolding visual mechanic of the new foldable devices.
The campaign centered on a strategic 10-minute roadblock across Rotana Signs’ entire national digital network, securing a 100% Share of Voice (SOV) at exactly 20:00 local time to align directly after Samsung’s global unveil directly. Utilizing dynamic motion creative where screen graphics physically match camera whip-pans and unfolding movements, the activation spanned top-tier digital assets across Riyadh, Jeddah, Dammam, Al Khobar, Makkah, and Madinah.
In Riyadh, the takeover anchored its presence on Kingdom Tower and Al Olaya Avenue, alongside premium digital facades at Solitaire, Esplanade, Cenomi Nakheel Mall, and the Riyadh Metro carriage interior digital screens network. In the Eastern and Western provinces, dominant placements across high-traffic Digital Bridges, Street LED networks, and Digital Megacoms provided continuous visual alignment across major retail and commercial corridors.
Speaking on the launch, Sami Khairalla, Vice President for Mobiles at Samsung Electronics Saudi Arabia, stated: “The introduction of our latest Galaxy Foldable technology represents a foundational moment in mobile productivity and design, requiring a media deployment of equal strategic scale. By partnering with Rotana Signs, we synchronized our global reveal with a nationwide digital takeover, turning iconic landmarks into a unified stage.”
Georges Yazbeck, Chief Commercial Officer at Rotana Signs, added: “Major technology launches require media moments that match the scale of innovation behind them. Through the Rotana Signs national digital out-of-home network, we delivered a synchronized activation that transformed city landmarks into a unified stage.”
This campaign demonstrates the capability of Saudi Arabia’s digital media infrastructure to execute unified, high-impact brand engagements that align seamlessly with global product milestones.