Dubai, United Arab Emirates – 21 May 2026: Justlife, the Middle East’s leading at-home services super-app, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering, building on a partnership that has been underway since October 2025.
Ruder Finn Atteline, the MENA arm of the Ruder Finn group, will oversee strategic PR communications across Justlife’s consumer, corporate and healthcare segments.
The appointment comes as Justlife continues to expand its unified at home services, designed to make everyday life easier and more accessible. Its offering spans cleaning, beauty and home maintenance services, alongside at home healthcare solutions including doctor on call, laboratory testing, IV therapy, physiotherapy, psychotherapy, guided weight management and nurse on call services.
Ruder Finn Atteline will support Justlife in strengthening its communications strategy around accessibility, trust, and reliability, while reinforcing the brand’s positioning as a leading integrated platform for home and at home healthcare services in the UAE.
Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, said, “As Justlife continues to grow, our focus will be on telling a clear and meaningful story about the role the platform plays in people’s everyday lives. Justlife sits at an important intersection between home, healthcare and wellbeing, and our role will be to build communications that reflect both its scale and its impact within communities across the UAE.”
Ali Cagatay Ozcan, CEO and Co-Founder of Justlife, said the company remains focused on building services that simplify daily life and support households in practical, meaningful ways.“Our goal has always been to make life easier and better supported for people in the region, whether through home services or healthcare. We are focused on building a platform that delivers trust, consistency, and convenience at scale,” he said.
Kerem Kuyucu, Co-Founder of Justlife, added that communications will play a key role in shaping understanding of the platform’s expanding ecosystem. “As we grow, it’s important that our communications clearly reflect the simplicity of what we’re building – a connected set of services designed to support people across their everyday needs,” he said.
Ruder Finn Atteline will continue to focus on building a locally relevant communications narrative across the region, to solidify Justlife’s role in the UAE and beyond.
