Apparel Group reaffirmed its commitment to wellness, active lifestyles, and community engagement through its participation in the Riyadh Marathon 2026, organised by the Saudi Sports for All Federation. The landmark national event underscored Saudi Arabia’s growing focus on health, wellbeing, and quality of life, in alignment with the objectives of Vision 2030.
As part of its presence at the marathon, Apparel Group activated a dedicated corporate booth that brought together sport, wellness, and lifestyle experiences through four of its brands F5, ACO, Beverly Hills Polo Club, and Rituals. Each brand contributed to a holistic on-ground experience, reflecting Apparel Group’s multi-brand approach to supporting movement, performance, and everyday wellbeing.
More than 60 Apparel Group team members took part in the marathon, reinforcing a culture of wellness from within the organisation, while the event benefited from extensive media and social media coverage, alongside the attendance of senior government officials and prominent public figures from across the Kingdom.
The Apparel Group activation offered interactive sport and wellness activities, curated product displays, and customer engagement touchpoints designed to encourage participation and connection. Club Apparel served as the primary on-site registration and engagement platform, enabling seamless interaction with participants and reinforcing the Group’s commitment to integrated, customer-centric experiences.
Through its participation in the Riyadh Marathon, Apparel Group continues to demonstrate how retail can play an active role in supporting national wellness initiatives, fostering community connection, and promoting healthier lifestyles beyond the traditional retail environment. The event represents another meaningful step in the Group’s ongoing efforts to contribute to a more active, engaged, and wellbeing-focused society across Saudi Arabia.
