In a strategic move to strengthen its presence in the Saudi market, Arabian Frontier, a subsidiary of Al Ghurair Group and the official distributor of MHERO and VOYAH under Dongfeng Motor Group, has announced the opening of the brands’ new showroom in Riyadh. This milestone marks the beginning of a new phase of expansion focused on delivering advanced, technology-driven mobility solutions with a premium offering.
The new showroom embodies the vision of both brands in offering a fully integrated customer experience that reflects their distinct identities. MHERO represents power and bold luxury through its REEV (Range-Extended Electric Vehicle) technology, where electric motors fully drive the wheels, while a gasoline engine functions solely as a generator to recharge the battery—delivering strong electric performance with added range confidence and no range anxiety.
Meanwhile, VOYAH reflects refined innovation and intelligent comfort through its PHEV (Plug-in Hybrid Electric Vehicle) technology, enabling fully electric driving for short distances and hybrid mode for longer journeys. The system allows both the electric motor and gasoline engine to power the vehicle, providing a flexible and intelligent driving experience suited to various mobility needs.
During the opening ceremony, guests explored a selection of distinguished models, including the Voyah Dream and Voyah Free, as well as the MHERO MII and MHERO MI. The showcased vehicles demonstrated advanced contemporary design, premium comfort, intelligent driving systems, and innovative energy solutions meeting the growing demand in the Saudi market for high-performance, technologically advanced, and sustainable vehicles.
The showroom opening is part of a carefully planned strategy led by Al Ghurair Group to strengthen the presence of both brands and build a strong, sustainable customer base in the Kingdom of Saudi Arabia one of the fastest growing and most dynamic automotive markets in the region, driven by increasing demand for advanced, high-performance mobility solutions.
In this context, Amir Shousha, Executive Vice President of Arabian Frontier, stated: “The opening of our showroom in Riyadh marks a pivotal milestone in our expansion journey in the Kingdom. Through our strategic partnership with Dongfeng Group, we build on a global industrial and technological legacy to deliver an integrated experience that reflects the bold electric performance of MHERO, and the refined innovation and smart versatility of VOYAH.”
Shousha added: “Our focus is not limited to offering advanced vehicles; it extends to creating a comprehensive, long-term ecosystem based on innovation and trust, ensuring a mobility experience that exceeds our customers’ expectations and aligns with the objectives of Saudi Vision 2030.”
Arabian Frontier confirmed that the showroom opening represents the first step in a broader expansion plan that includes launching additional initiatives and activations across different regions of the Kingdom, further reinforcing MHERO and VOYAH’s position as leading brands in the modern mobility sector in Saudi Arabia.
