Etihad Etisalat Company (Mobily) concluded its participation at the 2026 World Economic Forum’s Annual Meeting in Davos, Switzerland, with a presence reflecting the maturity of the Saudi digital experience and its high capacity for generating tangible results from technology-based economic development.
Mobily’s participation comes as an extension of its role as a national digital enabler supporting Saudi Vision 2030 aspirations, as the Kingdom continues to emerge as a regional hub for technology investment, where digital infrastructure and economy policy intersect to form an advanced model for digital transformation on the global stage.
Participating in the ‘The Human Code: Designing Capability Systems’ panel discussion at ‘Saudi House’ facilitated by the Ministry of Economy and Planning, Mobily CEO Eng. Nezar Banabeela emphasized how artificial intelligence achieves impact when outcomes are clearly defined, noting how Mobily’s AI-enabled network management deployed during Hajj serves as a practical example of this, where AI was employed to support rapid decision-making, coordinate efforts, and empower a high-performance team.
Eng. Nezar Banabeela underlined the alignment between insights from discussions at the forum and Mobily’s recently launched strategy, particularly when it came to navigating growth through digital infrastructure. He noted a growing appreciation for the intersection between power generation and investment in critical infrastructure, and its role in enabling the Kingdom to strengthen its position as a regional and global hub for technology investment. Within the same vein, he emphasized the importance of building an “AI culture” inside organizations, noting that Mobily’s 5G network had matched remarkable growth in data traffic with tangible improvement in operational efficiency thanks to AI. He stressed that success begins with people, not technology, by freeing them from repetitive functions to allow them to focus on strategic tasks, equipping talent with the skills to use AI effectively, and attracting highly skilled individuals.
Also during the session, Mobily’s CEO used the challenge of physical asset verification and their role in driving financial results faced by many large organizations, as example where AI could have positive impact. He said Mobily’s adoption of AI to monitor asset movement in real time, providing more accurate insights, had contributed to notable impact on financial performance, emphasizing that this transformation is the fruit of a corporate culture able to convert ideas into value.
Mobily’s participation at Davos included several bilateral meetings, in addition to attending panel discussions addressing areas such as communications, digital infrastructure, digital transformation, artificial intelligence, quality of life, human development, and other vital issues, fostering connection and paving the way for future partnerships, and strengthening the company’s ability to pursue its new strategy in line with the objectives of Saudi Vision 2030 and the Kingdom’s growing presence on the global stage.
