Hushday, the Middle East’s first premium private sales platform, proudly announces HushEdit, its first major offline luxury event, in partnership with YOOX (part of the Net-a-Porter Group). Scheduled to take place at Area 57, Al Quoz, from 30 October to 2 November, HushEdit will feature over 110 international luxury brands and 15,000 pieces across women’s, men’s, and kidswear, with discounts ranging from 70% to 90% off, creating a one-of-a-kind shopping destination in Dubai.
This isn’t just shopping – it’s a curated moment. Expect coveted names such as Gucci, Isabel Marant, Dolce & Gabbana, Bottega Veneta, Sandro, and Loewe. Hushday, renowned for offering its members privileged access to the world’s most sought-after brands at exceptional prices, is hosting Dubai’s largest luxury private sale. For four days only, members and registered guests can explore exclusive collections with fresh drops, limited quantities, and first-pick exclusivity.
For this first edition, guests will be invited to explore Laboratoires Novexpert, the Official Beauty Partner of HushEdit. Laboratoires Novexpert invites guests to discover ultra-clean, clinically proven skincare that puts skin health first. Developed by French doctors and scientists, Novexpert’s 100% natural origin formulas are vegan, preservative-free, hypoallergenic, non-comedogenic and safe for pregnant and breastfeeding women.
HushEdit will open its doors to the public from Thursday to Sunday, from 10 AM to 8 PM, and until 9 PM on weekends, welcoming members and registered guests exclusively. This private sale promises a refined experience with no endless queues, no tired stock, and no improvised try-ons. Every detail has been designed to create an elevated environment that transforms shopping into a true luxury interlude. Curated gifts will be offered to top spenders, and complimentary coffee will be available for the first arrivals each day.
To register, visit HushEdit.hushday.com
