06 May, 2025, Jeddah, Saudi Arabia, Dr. Bothina Momenah is a name that has become synonymous with innovation, leadership and transformation in both the academic and business worlds of Saudi Arabia. As one of the first Saudi women to establish an event agency in the Kingdom, Dr. Momenah’s journey is nothing short of inspirational.
With over 30 years of professional experience, she began her career in academia, holding esteemed administrative and teaching roles at King Abdulaziz University. This academic foundation empowered her to integrate theory with real-world business practices.
Her entrepreneurial breakthrough came with the founding of Promovision, a company that marked her entry into integrated marketing solutions. This venture laid the groundwork for what would become a legacy of innovation in marketing and events. In 1997, she established Promovision for Marketing Solutions, followed by Promovision Advertising Agency, then Promovision for Entertainment Events, and Promovision for Management Consulting Services. Under her leadership, these companies have grown into strategic partners for both local and international organizations.
Dr. Momenah’s success is rooted in her deep understanding of marketing, her eye for detail and a future-focused mindset. Promovision, in particular, has become a key player in Saudi Arabia’s evolving event scene, delivering cutting-edge, culturally resonant events that set new standards in creativity and excellence.
Beyond her business acumen, Dr. Momenah is passionate about mentorship and talent development. She is committed to nurturing the next generation of event professionals through educational initiatives, thought leadership and community engagement.
Her academic credentials are as impressive as her career highlights: she holds dual bachelor’s degrees in Psychology and Business Administration, a master’s degree in Human Resources and a Ph.D. in Logistics Management.
A pioneer and a role model, Dr. Bothina Momenah is proof that determination, vision and education can break glass ceilings and build legacies. As Saudi Arabia continues its cultural and economic transformation, Dr. Momenah remains at the forefront, empowering others and elevating the events industry with every project she undertakes.
