Al-Safa United announced the official opening of the first Hunkemöller store in Saudi Arabia at Nakheel Mall in Riyadh.
Hunkemöller is a leading European brand specializing in luxurious and trendy lingerie that reflects the latest fashion trends, characterized by its high quality and exceptional customer service. The brand invites the community to experience a blend of elegance and comfort.
The opening took place on Thursday, December 5, in Riyadh, attended by His Excellency Hans Peter van der Woude, Ambassador of the Kingdom of the Netherlands; Mr. Amro Al-Swayeh, Board Member and CEO of the Retail Sector at Al-Safa United; Mr. Anshuman Anand, CEO of Al-Safa Brands; alongside prominent guests, media representatives, and social media influencers.
Mr. Amro Al-Swayeh, Board Member and CEO of the Retail Sector at Al-Safa United, expressed his delight at the opening, saying, “We are thrilled to announce the launch of the first Hunkemöller store, a brand renowned for its unique approach to lingerie, sleepwear, and activewear.” He emphasized that this new store aligns with Al-Safa United’s mission to empower women through fashion, helping them feel confident every moment of their lives.
Mr. Al-Swayeh further noted that Al-Safa United offers a diverse range of high-quality products through its exclusive brands, designed to enhance beauty, comfort, and lifestyle, with a strong focus on innovation and meeting the evolving needs of modern consumers. He highlighted that the company, which began in Saudi Arabia, has expanded across the GCC through exclusive brands and international franchises. Looking ahead, Al-Safa United aims to establish a global presence by acquiring additional international franchises and developing its exclusive brands, reflecting its ambitious vision for growth and expansion.
Founded in the Netherlands in 1886, Hunkemöller is one of Europe’s largest lingerie brands, known for its contemporary designs and superior quality. The brand offers a wide range of products tailored to meet the needs of women.
The new Hunkemöller store, featuring an elegant and inviting interior, presents a comprehensive selection of products, including luxurious lingerie, signature pieces that merge elegance with modernity, high-quality activewear with a stylish touch, and sleepwear, making it the ideal choice for women seeking both elegance and comfort.
About Al-Safa United
Founded by Dr. Othman Al-Swayeh, Al-Safa United is a leading Saudi company renowned for its diverse business portfolio. From retail to key sectors like healthcare, real estate, construction, and food and beverage, the company has a footprint across the GCC and Jordan. With professional management and a focus on quality and innovation, Al-Safa United has achieved annual revenues exceeding 1 billion SAR, cementing its leadership in the market and aligning with the region’s growth aspirations.
Today, Al-Safa United has an extensive network of over 270 stores across seven countries, six e-commerce platforms, and four factories, along with more than 15 distinguished brands offering a wide range of products to meet customer needs.
