*HID Unveils Strategic Growth and Innovative Access Control Technologies to Meet the Demands of the Expanding Middle Eastern Market at Intersec 2024*

 At Intersec 2024, HID, a global leader in trusted identity solutions, unveiled a significant expansion plan in Saudi Arabia, underscoring its commitment to the Middle East. This initiative involves substantial investments in talent acquisition, advanced technology, and an enhanced channel ecosystem to meet the growing demand for secure physical access control solutions throughout the region.

Gustavo Gassmann, VP of Emerging Markets for Physical Access Control at HID, emphasized the company’s strategic focus on the region. “The Middle East represents a crucial priority for HID, and Saudi Arabia is a key growth market for us. Our goal is to deliver tailored solutions that address the unique security requirements of both government entities and businesses in this dynamic landscape,” he stated. Gassmann further noted, “With the rapid evolution of security needs in the region, our focus is on providing innovative technologies that enhance safety and efficiency.”

During the event, HID showcased several cutting-edge advancements in physical access control technology. The newly introduced MP Controllers were highlighted for their enhanced flexibility and security features, which incorporate advanced cybersecurity measures such as vulnerability scanning and secure boot processes. Gassmann remarked, “The MP Controllers represent a leap forward in security technology, offering businesses the peace of mind they need to operate effectively in today’s complex environment.”

Additionally, the company presented an expanded line of HID Signo Readers, now available in customizable colors. This feature allows for seamless integration into various environments while accommodating diverse aesthetic and budgetary requirements. “We understand that security solutions must not only be effective but also adaptable to different settings,” Gassmann added. “Our customizable readers are designed with this flexibility in mind.”

HID also introduced its Mobile Access® Technology, enabling users to manage access via iOS and Android devices, thus eliminating the need for physical cards. Gassmann stated, “In an increasingly digital world, convenience is key. Our Mobile Access® Technology empowers users to control their access in a way that suits their lifestyles, enhancing both security and user experience.”

Furthermore, the newly launched integration feature allows employee badges to be utilized with Apple Wallet, streamlining access to various facilities, including doors, elevators, turnstiles, and printers. “This integration reflects our commitment to embracing modern technology and providing users with the most efficient access solutions available,” Gassmann explained.

In conclusion, Gassmann remarked, “Our commitment to Saudi Arabia and the broader Middle East reflects our belief in the potential for growth in this region. We are excited about the opportunities ahead and are dedicated to partnering with local entities to create safer, smarter environments for all.”

HID is dedicated to empowering trusted identities globally, offering secure access solutions for governments, educational institutions, healthcare providers, and innovative enterprises. With over 4,500 employees across more than 100 countries, HID is headquartered in Austin, Texas, and operates as part of the ASSA ABLOY Group.