<\/p>\n
\u00a0Hisense, a global home appliance and consumer electronics brand, is marking its third successive partnership with UEFA European Championship\u2122 with its debut as the Official VAR Screen Provider for UEFA EURO 2024\u2122 this summer.<\/p>\n
Hisense has been announced as the Official VAR Screen Provider for UEFA EURO 2024\u2122<\/p>\n
The introduction of Video Assisted Referee (VAR) technology has been one of the most significant changes in football in the last 50 years. The innovation has improved the game’s fairness and accuracy. For the first time in UEFA’s history, commercial interests involving the field of professional refereeing were opened up to sponsors. UEFA\u2019s decision to grant exclusive sponsorship rights represents high recognition, by one of the world’s leading event organizations, of Hisense\u2019s display technology.<\/p>\n
To meet VAR standard, it is imperative to have display devices with a high level of precision because the high-speed nature of sports requires unparalleled imaging details. Hisense, with its industry-leading technology in resolving picture trailing issues, has independently developed an AI image quality chip, which can identify and process real-time pixel-level images, guaranteeing no loss of key details.<\/p>\n
Hisense’s “NEVER SETTLE FOR NO.2 GLOBALLY” slogan on the LED board in UEFA EURO 2024\u2122<\/p>\n
During the tournaments, fans also were aware of the “NEVER SETTLE FOR NO.2 GLOBALLY” slogan on the LED board at the pitch side. As a game-changer in the display industry, in 2024 Q1, Hisense 100” TV\u2019s global shipment volume share was 56.4%, ranking No.1 globally, according to data from leading research firm Omdia.<\/p>\n
Since the previous UEFA European Championship\u2122\ufe0f, Hisense has gradually transitioned from brand sponsorship to providing unparalleled technical support. Hisense’s selection as one of the tournament\u2019s top sponsors serves as proof of their excellent \u201cUser-Centric Technology\u201d and commitment to \u201cUltimate Quality.\u201d Furthermore, it has enhanced brand awareness in global markets, allowing the world to witness the power of Hisense.<\/p>\n
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\u00a0Hisense, a global home appliance and consumer electronics brand, is marking its third successive partnership with UEFA European Championship\u2122 with its debut as the Official VAR Screen Provider for UEFA EURO 2024\u2122 this summer. Hisense has been announced as the Official VAR Screen Provider for UEFA EURO 2024\u2122 The introduction of Video Assisted Referee …<\/p>\n","protected":false},"author":2,"featured_media":94194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-94193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n