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\u00a0Avaya, a global leader in customer experience solutions, announced that it has acquired Edify. This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform (AXP), and also brings world class engineering talent into Avaya\u2019s engineering organization.<\/p>\n
Edify delivers no\u2500code, cloud\u2500native solutions, and the integration of its unique orchestration capabilities into AXP accelerates Avaya\u2019s ability to deliver personalized customer experiences such as task automation, journey orchestration and out-of-the-box CRM connectors. This acquisition underscores Avaya\u2019s commitment to continuous innovation, and to staying at the forefront of the customer experience solutions market.<\/p>\n
\u201cThe acquisition of Edify is more evidence that Avaya is the innovation leader in customer experience solutions, as we continue to add new capabilities and value for Avaya Experience Platform customers,\u201d said Alan Masarek, CEO of Avaya. \u201cThis tuck-in acquisition is additional evidence that Avaya is making investments in technology, people and experience to continue to power the company\u2019s momentum in the market.\u00a0 Equally important is the injection of additional world-class customer experience talent that this transaction brings to our engineering, product and go-to-customer organizations. I am delighted to welcome the Edify team to Avaya.\u201d<\/p>\n
“The team and I are delighted to join Avaya,\u201d said Tony Lama, CEO of Edify. \u201cEdify has always been about breaking down business communications barriers both inside and beyond the walls of traditional contact centers. Joining the Avaya team allows us to continue that mission at an unparalleled scale while advancing Avaya’s innovation without disruption strategy.\u201d<\/p>\n
The integration of Edify\u2019s no-code orchestration engine into AXP helps enable businesses to rapidly create and deploy the necessary workflows that connect businesses with customers, making enterprise customer experiences as easy as personal ones. Creating personalized experiences is paramount to every organization, and even more valuable when companies can design experiences without extensive IT involvement or external resources. Edify\u2019s workflows help users deliver fully automated and assisted customer journeys with unprecedented ease of use. The platform natively includes a host of valuable features including open APIs for seamless integrations to technology partner solutions, and out-of-the-box CRM connections, and AI-powered capabilities like NLU and sentiment analysis.<\/p>\n
\u201cWith the acquisition of Edify, Avaya is accelerating its ability to bring new workflow orchestration innovation to its customers, as well as additional native AI capabilities,\u201d said Sheila McGee-Smith, president, and principal analyst at McGee-Smith Analytics. \u201cEdify was built in the last few years – using the most modern microservices architecture – which will allow Avaya to quickly integrate it as a native component of the Avaya Experience Platform, delivering innovation at the speed demanded by CX decision makers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0Avaya, a global leader in customer experience solutions, announced that it has acquired Edify. This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform (AXP), and also brings world class engineering talent into Avaya\u2019s engineering organization. Edify delivers no\u2500code, cloud\u2500native solutions, and the integration of its unique …<\/p>\n","protected":false},"author":2,"featured_media":91992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-91991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n