<\/p>\n
\u00a0HONOR today announced the transition to the honor.com domain name, replacing hihonor.com, effective immediately. This marks a significant milestone in the company\u2019s journey to becoming an iconic global technology brand and attests to the brand\u2019s growth in the past three years.<\/p>\n
The assumption of the honor.com domain name ownership results from HONOR\u2019s relentless commitment to innovation, openness and collaboration, and reflects the success of HONOR\u2019s key strategic initiatives. \u201cThe word \u2018honor\u2019 is a strong, emotive term. As the name of our brand, it instills in us a sense of purpose,\u201d said George Zhao, CEO of HONOR Device Co., Ltd. \u201cWe see the taking over of honor.com as the natural conclusion of our continued development. In accomplishing this mission, we have proven the effectiveness of our strategic vision and our efficacy as a connector bridging the Chinese supply chain with the global innovator community.\u201d<\/p>\n
Three years ago, HONOR commenced operations as a fully independent brand. It outlined five strategic priorities and identified its key business focuses, which were to compete against the industry\u2019s leading players with flagship hardware, and to revolutionize software user experiences with AI-empowered innovations. For the past three years, HONOR has remained steadfast in its pursuit, delivering on this strategic plan with breakthrough products and customer satisfaction.<\/p>\n
From a hardware perspective, HONOR has consistently pushed the envelope with revolutionary innovation. With the lightweight and slim HONOR Magic V2, HONOR challenged the mainstream status of bar smartphones. With the HONOR Magic5 Series, the brand became the first in the smartphone industry to deploy the silicon-carbon battery technology at scale. With the HONOR Magic6 Series, HONOR introduced the LOFIC technology, which debuted in autonomous vehicles, to smartphone cameras to usher in the age of sportography. In addition to demonstrating HONOR\u2019s thought leadership, these are also examples of how the brand has been working to uplift Chinese supply chain partners, connecting them with global innovators to work together to realize the future of consumer electronics.<\/p>\n
On the operating system and AI frontier, HONOR has continued to explore new possibilities for human-device interactions, using AI to revolutionize consumer services to tear down boundaries of closed ecosystems. Earlier this year, HONOR showcased a small part of the four-pronged Platform AI strategy with Magic Portal and the eye-tracking car experience. In an industry where every player is going all in on AI, HONOR will remain committed to its vision for AI to maintain its leadership.<\/p>\n
HONOR\u2019s innovative products and solutions have also earned the acclaim of consumers worldwide, resulting in significant growth across multiple countries and regions.<\/p>\n
Recognized for its slim foldable form factor and platform-level AI capability, the PORSCHE DESIGN HONOR Magic V2 RSR was recently named the GLOMO Best in Show at MWC Barcelona 2024, becoming the first smartphone by a Chinese OEM to win the accolade in five years.<\/p>\n
Further attesting to HONOR\u2019s success on the international stage, HONOR has partnered with some of Europe\u2019s largest telecom operators, including Orange, Vodafone, and Telef\u00f3nica, to grow its presence in Europe. In Q4 2023, HONOR was one of the top five brands in the region and in multiple markets such as the Middle East, Latin America and Malaysia.<\/p>\n
In the era of AI, HONOR will stay true to its vision and aspire to live up to the meaning of its name. With AI empowering its operations, HONOR endeavors to execute its four-pronged AI strategy, working with industry partners to deliver the best AI experiences to consumers. HONOR is also committed to innovating on hardware ranging from display to battery, imaging and security solutions to address user pain points, creating value for consumers and elevating the company to become a premium global brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0HONOR today announced the transition to the honor.com domain name, replacing hihonor.com, effective immediately. This marks a significant milestone in the company\u2019s journey to becoming an iconic global technology brand and attests to the brand\u2019s growth in the past three years. The assumption of the honor.com domain name ownership results from HONOR\u2019s relentless commitment …<\/p>\n","protected":false},"author":2,"featured_media":90527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-90526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n