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REDTAG, the Middle East\u2019s favourite value-fashion and homeware brand, has launched its annual Ramadan fashion collection. Drawing upon its extensive experience and expertise in \u201cglocal\u201d offerings \u2014 an interpretation of global trends through the lens of local sensibilities \u2014 REDTAG has launched modest yet glamorous festive apparel that can seamlessly alternate between prayerful days and celebratory Iftar evenings.<\/p>\n
\u201cAs a homegrown brand equally rooted in the regional culture and synced with modernity, REDTAG truly understands the expectations of fashion-forward shoppers. During Ramadan, such shoppers subconsciously subscribe to modest fashion, seeking festive apparel characterized by some newness, multi-occasional appeal, and value for money. The Ramadan \u201924 collection is their wish come true,\u201d said Shehbaz Shaikh, Chief Retail Officer of REDTAG.<\/p>\n
The \u2019Muted Glitz\u2019 for women is a range of day-and-night outfits where subtle hints of gold embody the festivities. The \u2018Golden Dust\u2019 range is more expressive of the occasion\u2019s grandeur, with ethnic motifs paying homage to the traditions. Modern ethno, paisley, and all-over floral prints on maxi dresses, in lavender blue and more, have a distinctive soft-focus design. Tinted neutrals and garden floral colours blend effortlessly with self-jacquard and lurex fabrics in the \u2018Boho Chic\u2019 ensemble.<\/p>\n
\u2018Rose Sparkle\u2019 edition for girls includes frocks in vibrant colours like flamingo pink and embellishments to radiate the festive spirit. REDTAG evokes that festive feeling in the collections for girls without compromising on their comfort. Senior girls can explore the \u2018Retro Brights\u2019 and \u2018Golden Chic\u2019 range, where embroidery and meshwork in eye-catching yellow gold induce a strong sense of nostalgia. Senior boys have a durable range of shirts, tees, and trousers in earthy tones, courtesy of the \u2018Back to Nature\u2019 range. Loungewear hooded sets can be their source of comfort during the day, just as mono-luxe options in whites and pastels can make their evenings lively.<\/p>\n
Younger boys can channel their suave with shirt-waistcoat-bowtie sets and blazers in beiges and mesmerizing midnight blue. If cool casuals are their type, striped zip-polo co-ords tick the box. Men seeking casuals have patterned polo shirts and striped tees in pastels and creams. Traditional golden prints subtly show the festive feeling on shirts in oat milk and pumice colours. \u201cFestivals are a family affair. So, our Ramadan collection ensures ample options for all members of the family, facilitating an opportunity to shop together and experience the shared joy of new clothes. In a way, the new collection is a celebration of family,\u201d explained Shehbaz Shaikh.<\/p>\n
Shehbaz\u2019s words are an extension of REDTAG\u2019s outstanding track record of customer-centric gestures, including most recently the \u2018New Lower Prices\u2019 initiative that further upholds affordability. The success of such thoughtful initiatives is evidenced by REDTAG\u2019s tiered loyalty program \u2014 RT Rewards \u2014 which boasts over 10 million members in the region.<\/p>\n
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REDTAG, the Middle East\u2019s favourite value-fashion and homeware brand, has launched its annual Ramadan fashion collection. Drawing upon its extensive experience and expertise in \u201cglocal\u201d offerings \u2014 an interpretation of global trends through the lens of local sensibilities \u2014 REDTAG has launched modest yet glamorous festive apparel that can seamlessly alternate between prayerful days …<\/p>\n","protected":false},"author":2,"featured_media":88353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-88352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n