{"id":80496,"date":"2023-10-12T11:22:39","date_gmt":"2023-10-12T08:22:39","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=80496"},"modified":"2023-10-12T11:22:39","modified_gmt":"2023-10-12T08:22:39","slug":"saudia-airlines-steps-into-a-new-era-with-rebrand","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=80496","title":{"rendered":"Saudia Airlines steps into a new era with rebrand"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\"><em>Undertaken in collaboration with brand transformation agency Landor &amp; Fitch, the rebrand is designed to hero the uniqueness and charm of Saudi culture.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Riyadh, KSA, 12 \u2013 October 2023: <\/strong>Saudia Airlines, the national flag carrier of Saudi Arabia, has undergone a rebrand to embody the country\u2019s culture.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Saudia Airlines collaborated with Landor &amp; Fitch to refresh the brand and created a new livery to propel it into a new era while celebrating Saudi culture. The update infused aspects of Saudi identity across the logo, color palette, illustration and patterns to ensure brand is synonymous with the Kingdom.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The rebrand breaks away from global airlines\u2019 current brand practice, instead focusing on what makes Saudia Airlines unique as an airline \u2013 the Kingdom\u2019s national identity. Leaning into Saudi\u2019s personality, the rebrand has been positioned to celebrate Saudi culture and the role of the Airline as a national carrier. The rebrand reinforces Saudia\u2019s national identity through all five senses. Customers can expect an authentic Saudi experience throughout their journey, including a distinctive fragrance, sonic identity and locally inspired cuisine \u2013 all crafted to mirror Saudi Arabia\u2019s welcoming spirit and hospitality.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The Saudi identity and culture have been encapsulated across all touchpoints of the customers\u2019 experience with the brand. One significant aspect to the new brand is that it features three distinct colors, which represent key features of the Saudi identity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Green, to represent Saudi generosity and hospitality \u2013 a symbol of both national pride and the lush palm tree.<\/li>\n\n\n\n<li>Blue to symbolize Saudi seas and skies, representing the limitless nature of Saudi aspirations.<\/li>\n\n\n\n<li>And the sand color, inspired by Saudi\u2019s desert dunes, to represent Saudi authenticity and its deep-rooted values.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Landor &amp; Fitch undertook an extensive rebrand process during a widespread strategic and creative collaboration process. The key focus driving the creative process was to restore what is loved about the Saudia Airlines brand. During the process, Saudia Airlines celebrated its 75<sup>th<\/sup> anniversary and commemorated the occasion using its 1972 livery. This highlighted the brand as a national icon and point of pride in Saudia Arabia and provided inspiration for the new design. By looking at the company\u2019s \u201cbest self\u201d, the new brand used this nostalgia to take the best from the past whilst looking forward creating a clear purpose for the future.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The rebrand reignites core elements of Saudia Airline\u2019s brand values whilst simultaneously aligning it to the company\u2019s new values for today. Saudia Airline\u2019s cross sword emblem has been redesigned to create a greater sense of openness and warmth in line with Saudi values. The emblem is now designed as crossed arches to represent the crossroads of journey making. The design of the typology in the wordmark was inspired by Arabic calligraphy, evoking the Kingdom\u2019s classic font while bringing it into a modern world. Dynamic new patterns have been designed to represent the essence of the Kingdom \u2013 these include landscape, culture and generosity.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The redesign will be implemented across the Saudia Group including the rebrand of all the group subsidiary companies, critically for the airline, the design of cabins, regeneration of lounges, office spaces, uniform design, onboard interfaces, website, app and all key customer touchpoints at launch.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Ryan Frost, Executive Creative Director, Landor &amp; Fitch comments:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cSaudia Airline\u2019s rebrand centered around communicating the charm and personality of Saudi culture. These days too many brands are playing it safe, resulting in blandness in many sectors. This sense of sameness is prevalent across the aviation industry. The Saudia Airline rebrand tackles this by tapping into what makes the company unique \u2013 its connection to its culture. The rebrand elevates the warmth and hospitality of Saudi people to unlock a more emotionally engaging identity so the airline stands out against global competitors.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Khaled Tash, Group Chief Marketing Officer, Saudia Group comments:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cSaudia Airlines is the most iconic brand in Saudi. When we ask our customers how they feel flying with Saudia Airlines, the response is often that it feels like home. Through this rebrand we have decided to strengthen our national identity and play into what makes us different to our competitors \u2013 our culture. Our name and logo are an integral part of the Kingdom\u2019s aviation history and development. It was therefore important that we play into the emotional connection Saudis have with these elements of our brand and restore them to suit today\u2019s world. We have incorporated this rich heritage into our new identity that reflect our visionary approach, poised to captivate the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Undertaken in collaboration with brand transformation agency Landor &amp; Fitch, the rebrand is designed to hero the uniqueness and charm of Saudi culture. Riyadh, KSA, 12 \u2013 October 2023: Saudia Airlines, the national flag carrier of Saudi Arabia, has undergone a rebrand to embody the country\u2019s culture. Saudia Airlines collaborated with Landor &amp; Fitch to &hellip;<\/p>\n","protected":false},"author":2,"featured_media":80497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-80496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saudia Airlines steps into a new era with rebrand - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=80496\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudia Airlines steps into a new era with rebrand - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Undertaken in collaboration with brand transformation agency Landor &amp; Fitch, the rebrand is designed to hero the uniqueness and charm of Saudi culture. Riyadh, KSA, 12 \u2013 October 2023: Saudia Airlines, the national flag carrier of Saudi Arabia, has undergone a rebrand to embody the country\u2019s culture. 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