{"id":66240,"date":"2023-03-01T15:48:34","date_gmt":"2023-03-01T12:48:34","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=66240"},"modified":"2023-03-01T15:48:35","modified_gmt":"2023-03-01T12:48:35","slug":"intigral-selects-thinkanalytics-to-enhance-its-streaming-services-with-hyper-personalization-and-super-aggregation-capabilities","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=66240","title":{"rendered":"<strong>Intigral selects ThinkAnalytics to enhance its streaming services with hyper personalization and super-aggregation capabilities<\/strong>"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><a href=\"https:\/\/thinkanalytics.com\/\"> ThinkAnalytics<\/a> today announced that <a href=\"https:\/\/www.intigral.net\/\">Intigral<\/a>, the media arm\u00a0of\u00a0<a href=\"https:\/\/www.stc.com.sa\/content\/stc\/sa\/en\/personal\/home.html\"><strong>stc Group<\/strong><\/a>, the Saudi Arabian Telco Conglomerate, and the leading provider of digital entertainment and sports content in MENA, has selected the <a href=\"https:\/\/thinkanalytics.com\/\">Think360<\/a> personalized content discovery and viewer engagement platform for its <strong>stc tv<\/strong> and <strong>Jawwy TV<\/strong> streaming services. As well as launching personalized user experiences that increase engagement on these services, Think360 will underpin Intigral\u2019s Master Aggregation strategy to provide all the top entertainment to its users, in one destination.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Using Think360, Intigral will offer its subscribers across the region a frictionless and innovative way to discover content across services. Intigral\u2019s deep entertainment library will be aggregated with content from regional and international partners for a seamless experience across all devices in multiple languages.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">With a significant increase in standalone OTT video offerings, Intigral looks to take advantage of its Master Aggregator business model to offer its users an intuitive browsing and viewing experience (content discovery, personalized recommendations, etc). Intigral chose to partner with ThinkAnalytics because of Think360\u2019s proven success with major TV operators worldwide resulting in enhanced user experiences, and its success delivering advanced functionality including super-aggregation and contextual engagement.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">ThinkAnalytics is providing a fully managed service running on AWS for Intigral, delivering personalized live TV, on-demand entertainment and sports content across multiple platforms and devices. The premium <strong>stc tv<\/strong> service features over 200 live channels as well as a very large SVoD and TVoD library. It runs on platforms including mobile, Android TV, set-top boxes, Samsung and LG smart TVs, Xbox, and Apple TV in stc Group territories (KSA, Kuwait and Bahrain). The Jawwy TV streaming service is available for consumers across the wider MENA region, outside of stc Group footprint.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Intigral will deploy the full suite of Think360 products available in the portfolio for both stc tv and Jawwy TV, including search and discovery, ThinkEditorial campaign management system, ThinkUX and ThinkInsight. With ThinkUX, the Intigral editorial team can select use cases to dynamically change the user experience across all devices. Intigral will use ThinkInsight to analyze large, complex data sets about viewing and content, and A\/B testing, to better meet its business KPIs.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">William Sharp, Chief Technology Officer at Intigral, said, \u201cWe are constantly looking for ways to improve our service in order to provide the best streaming experiences possible. With Think360 we will achieve these goals by giving subscribers a personalized user experience with seamless search and discovery across our own content and third party services.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Samuel Sweet, CEO EMEA &amp; APAC at ThinkAnalytics, commented, \u201cOne of the reasons for our roaring success in the MENA region is the quality and quantity of our multi-lingual capabilities including metadata in Arabic, which makes it easy for users to find content with a unified, personalized experience across all screens. We look forward to a long partnership with Intigral as we bring the most comprehensive and engaging experiences to its subscribers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ThinkAnalytics today announced that Intigral, the media arm\u00a0of\u00a0stc Group, the Saudi Arabian Telco Conglomerate, and the leading provider of digital entertainment and sports content in MENA, has selected the Think360 personalized content discovery and viewer engagement platform for its stc tv and Jawwy TV streaming services. As well as launching personalized user experiences that increase &hellip;<\/p>\n","protected":false},"author":2,"featured_media":66241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-66240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intigral selects ThinkAnalytics to enhance its streaming services with hyper personalization and super-aggregation capabilities - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=66240\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intigral selects ThinkAnalytics to enhance its streaming services with hyper personalization and super-aggregation capabilities - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"ThinkAnalytics today announced that Intigral, the media arm\u00a0of\u00a0stc Group, the Saudi Arabian Telco Conglomerate, and the leading provider of digital entertainment and sports content in MENA, has selected the Think360 personalized content discovery and viewer engagement platform for its stc tv and Jawwy TV streaming services. 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