{"id":60515,"date":"2022-11-07T14:23:18","date_gmt":"2022-11-07T11:23:18","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=60515"},"modified":"2022-11-07T14:23:20","modified_gmt":"2022-11-07T11:23:20","slug":"seasoned-tech-leader-hetarth-patel-joins-webengage-to-advance-the-companys-ai-powered-retention-marketing-revolution-in-mena","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=60515","title":{"rendered":"Seasoned tech leader Hetarth Patel joins WebEngage to advance the company\u2019s AI-powered retention-marketing revolution in MENA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><em>Hetarth Patel, as the new VP \u2013 MENA\n&amp; Managing Director \u2013 UAE at WebEngage, will helm the company\u2019s growth\nvision in the Middle East &amp; North Africa by harnessing its award-winning\nCDP-powered marketing automation platform&nbsp;\nand building on its commendable track record in the region<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>November 07<sup>th<\/sup>, <\/strong><strong>Riyadh <\/strong><strong>:&nbsp;<\/strong>WebEngage, a leading\nfull-stack User Engagement and Retention Platform, today announced the\nappointment of seasoned tech leader Hetarth Patel as the new Vice President \u2013\nMENA and Managing Director \u2013 UAE. Working closely with the founding team,\nHetarth Patel will spearhead WebEngage\u2019s growth aspirations in MENA, a region\nthat is starting to adopt a retention-led approach.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Hetarth\nbrings more than 20 years of experience in the Information Communication\nTechnology (ICT) industry, where he has led strategy, organization building and\nglobal business expansion. Prior to joining WebEngage, he was heading Strategy\nand Sales Development for Customer Experience solutions at Oracle for its\nEastern Central Europe Middle East and Africa operations. He spent over 10\nyears at Flytxt BV in a senior leadership role and built and expanded its\nbusiness to over 50 countries.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cHetarth\nPatel, with his deep understanding of the regional MarTech landscape and a\ngrowth-led disposition, has all hallmarks of a leader who can be entrusted to\nturn WebEngage\u2019s vision into reality in MENA. In just about two years since its\nofficial launch in the region, WebEngage has revolutionized retention marketing\nthrough a full-stack solution, by enabling brands to maximize the utility of\ndata and meaningfully engage customers. The achievable impact has incentivized\nus to ramp up our regional efforts and offerings, where the role of Hetarth\nwill be pivotal,\u201d said Avlesh Singh, Co-founder &amp; CEO, WebEngage.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Commenting\non the appointment, Hetarth says: \u201cThe Middle East and Africa region is making\nhuge strides in developing its digital economy. Investments in CX-first\nmarketing and retention technology are all set to soar as more than 80% of\norganizations in the region plan to invest significantly in the next 5 years to\nbuild long-lasting personalized relationships with their consumers. It&#8217;s an\nincredibly exciting time to help our customers in the region grow with\nWebEngage\u2019s market-leading technology and in-region customer success team.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Globally,\nWebEngage has crafted a niche for itself with its full-stack customer retention\nplatform aimed at maximizing user engagement through a 360-driven AI-powered\nhyper-personalization of journeys, content and communication across channels,\nresulting in increased Customer Lifetime Value (CLTV). Boasting reputable\nclientele, which includes brands like eXtra, Vezeeta, and HNAK, WebEngage is\nadding over 60 new clients each quarter in the MENA region. eXtra stores, Saudi\nArabia\u2019s fastest-growing retail brand, witnessed a 33% increase in purchases\nthrough localized user engagement campaigns and Vezeeta achieved a 47%\nupliftment in pharmacy orders with WebEngage. The meteoric growth phase\nculminated in the recent $20 million Series B funding round led by Singularity\nGrowth Opportunities Fund and SWC Global, with participation from existing\ninvestors India Quotient, Blume Ventures, and IAN Fund, among other VCs.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hetarth Patel, as the new VP \u2013 MENA &amp; Managing Director \u2013 UAE at WebEngage, will helm the company\u2019s growth vision in the Middle East &amp; North Africa by harnessing its award-winning CDP-powered marketing automation platform&nbsp; and building on its commendable track record in the region November 07th, Riyadh :&nbsp;WebEngage, a leading full-stack User Engagement &hellip;<\/p>\n","protected":false},"author":2,"featured_media":60516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-60515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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