{"id":59322,"date":"2022-10-20T12:26:41","date_gmt":"2022-10-20T09:26:41","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=59322"},"modified":"2022-10-20T12:26:42","modified_gmt":"2022-10-20T09:26:42","slug":"coca-cola-shines-global-spotlight-on-rising-saudi-artist-tamtam-with-release-of-official-fifa-world-cup-2022-anthem","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=59322","title":{"rendered":"COCA-COLA SHINES GLOBAL SPOTLIGHT ON RISING SAUDI ARTIST TAMTAM WITH RELEASE OF OFFICIAL FIFA WORLD CUP 2022\u2122 ANTHEM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong> <\/strong>To celebrate the FIFA World Cup 2022\u2122, Coca-Cola and Universal Music Group (UMG) today unveiled a new reimagining of Queen\u2019s classic song \u2018<em>A Kind of Magic\u2019 <\/em>featuring an incredible performance by Saudi Arabia\u2019s up-and-coming breakthrough talent, Tamtam.\u00a0 <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Available on <a href=\"https:\/\/www.youtube.com\/c\/cokestudioglobal\">Coke Studio\u2122,<\/a> the anthem \u2013 released as part of\nCoca-Cola\u2019s Believing is Magic campaign \u2013 is a powerful rework of the 1986\nhit, a charismatic collaboration between Egyptian neo-soul and rap sensation,\nFelukah, soulful Saudi Arabian singer-songwriter, Tamtam, and Mexican Latin\nGRAMMY Award nominee, Danna Paola. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>A Kind of\nMagic (Coke Studio Mix for the FIFA World Cup 2022\u2122)<\/em> will be accompanied by\na vibrant and dynamic performance video that brings the energy and ideology of\nthe track to life. Filmed in Mexico City, the video encapsulates the excitement\nfor one of the biggest sporting events on the planet, fusing a flavor of Latin\nand Arabic culture with the impassioned world of the FIFA World Cup\u2122.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Commenting\non <em>A Kind of Magic (Coke Studio\nMix for the FIFA World Cup 2022\u2122)<\/em>, Claudia Navarro<strong>, <\/strong>VP\nof Marketing, Eurasia &amp; Middle East, The Coca-Cola Company said<strong>:<\/strong> \u201cThe partnership with Tamtam is amazing in so many\nways. It is a perfect example of what Coca-Cola is about: an incredibly global\nbrand with a true local flavor: we\u2019re so proud to take a Saudi homegrown talent\nlike Tamtam to one of the biggest global stages. Tamtam is also an inspiration\nfor young ladies around the world to believe that Real Magic can happen when\nyou follow your dreams.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Tamtam added: \u201cI was so excited to be a part of this\ncampaign with Coca-Cola and two super cool, inspiring women. It\u2019s beautiful\nthat we\u2019re all from different countries singing together and representing this\nunity through music. The experience was magical, no pun intended; from\nrecording the music, to meeting the team, and flying to Mexico City to shoot\nthe videos. It was a dream and I\u2019m thrilled to share it with the world! I look\nforward to performing in Riyadh and Qatar leading up to and during the FIFA\nWorld Cup 2022 and I\u2019m excited to see the rise of more talent from Saudi Arabia\nand beyond.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">A Saudi singer and\nsongwriter based between Los Angeles and Riyadh, Tamtam\u2019s incredible, modern sound can\u2019t be easily put into a\nsingle category owing to her vibrant mix of alternative R&amp;B and pop influences.\n<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>A Kind of\nMagic (Coke Studio Mix for the FIFA World Cup 2022\u2122)<\/em> and the accompanying\nmusic video will launch worldwide on October 21<sup>st<\/sup> ahead of the FIFA\nWorld Cup Qatar 2022\u2122, which kicks off in Qatar on 20<sup>th<\/sup> November.\nThe track will be available on all digital streaming platforms and the video\nwill be accessible via Coke\nStudio\u2122. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">In addition to this musical track, Coca-Cola is bringing\ntheir Believing is Magic campaign to life through various elements in Saudi\nArabia, including its packaging, consumer activations plus a very special Saudi\ndigital (twitter: @cocacola_ksa) campaign giving thousands of fans the\none-in-a-lifetime-opportunity to watch the games in person. In addition,\nCoca-Cola will bring the Original FIFA World Cup Trophy to the Kingdom in\nNovember where thousands of fans will have the opportunity to get up close with\nfootball\u2019s most prized Trophy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the FIFA World Cup 2022\u2122, Coca-Cola and Universal Music Group (UMG) today unveiled a new reimagining of Queen\u2019s classic song \u2018A Kind of Magic\u2019 featuring an incredible performance by Saudi Arabia\u2019s up-and-coming breakthrough talent, Tamtam.\u00a0 Available on Coke Studio\u2122, the anthem \u2013 released as part of Coca-Cola\u2019s Believing is Magic campaign \u2013 is &hellip;<\/p>\n","protected":false},"author":2,"featured_media":59323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-59322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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