{"id":56978,"date":"2022-09-15T07:24:54","date_gmt":"2022-09-15T04:24:54","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=56978"},"modified":"2022-09-15T07:24:55","modified_gmt":"2022-09-15T04:24:55","slug":"organon-and-flat6labs-announce-winners-of-mena-regions-first-digital-health-femtech-accelerator","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=56978","title":{"rendered":"Organon and Flat6Labs Announce Winners of MENA Region&#8217;s First Digital-Health FemTech Accelerator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"> <em>Omgyno<\/em> founded by Doreen Toutikian and Elisabeth Milini in Greece and Lebanon, <em>Siira<\/em> founded by Sandra Salame in Lebanon, and <em>Maternally<\/em> founded by Yasmin El Mouallem in the UAE were crowned the winners of the MENA region&#8217;s first digital-health <em>FemTech Accelerator Program<\/em>. Launched in October 2021 during Expo 2020 by partners Organon and Flat6Labs to address unmet women&#8217;s healthcare needs, the winners were announced after the program&#8217;s ten finalists from across Egypt, Lebanon, UAE, Bahrain, Morocco, and Jordan pitched their ideas to a panel of judges and an audience of prospective investors. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">The pitches took place at the \u2018Demo Day\u2019 event,\nhosted at the GrEEK Campus. The panel\nof judges selecting the final winners consisted of Dina El Shenoufy, Chief\nInvestment Officer at Flat6Labs; Ramy Koussa, Associate Vice President of MENAT at\nOrganon; Dr. Amr Alashkar, Chief Information Officer at Cleopatra Hospital\nGroup; Jailan El Messeiry, Group Digital Marketing &amp; Communications Manager\nat UN Women; and Frederika Meijer, Country Representative at UNFPA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><em>Omgyno<\/em>, the start-up that won first place, is a FemTech\nplatform redesigning the gynecological experience. After identifying the causes\nbehind gaps in testing for the potentially cancer-causing HPV virus, including\nfear of judgement and accessibility, the two entrepreneurs worked on a\nuser-centered platform offering home testing and telehealth, tailored to\npromote self-care and privacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><em>Siira<\/em>, the start-up that sat in second place, developed a\nmental health platform designed to accompany women in their daily struggles\nrelated to parenting, relationships and work. Conscious that only 30-35% of\npeople with mental health problems seek professional support<a href=\"#_ftn1\">[1]<\/a>,\nSandra Salame\u2019s start-up is focused on addressing this gap. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">Globally, one in five women experience\nmental health issues during pregnancy, and\/or following birth.<a href=\"#_ftn2\">[2]<\/a>\nSeeking to plug this gap, <em>Maternally<\/em>, which was adjudged third\nrunner-up, is an online platform being developed to cater to women\u2019s specific\nmental health needs during their motherhood journey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">&#8220;At Organon, we understand that prioritizing\nwomen&#8217;s health is tied to long-term productivity and resilient societies. That&#8217;s\nwhy, as part of our ESG Economic, Social and Governance-driven purpose to\nachieve her promise, we are committed to investing in programs, partnerships,\ninitiatives, and ideas that work to fill that gap. The best ideas for\naddressing these gaps truly come from the women who experience these challenges\nfirst-hand,\u201d said <strong>Ramy Koussa, AVP MENAT, Organon<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">&#8220;With vast unmet medical needs,\ntoday, women across the MENA region cannot fully participate in the economy on\naccount of a lack of adequate healthcare. Shockingly, the region loses <a href=\"https:\/\/www.wamda.com\/2020\/03\/problem-women-entrepreneurs\"><strong>$575 billion<\/strong><\/a>&nbsp;yearly due to the lack of female economic participation,&#8221;<a href=\"#_ftn3\"><sup>[3]<\/sup><\/a>\nhe added. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\"><strong>Dina El Shenoufy, Chief Investment Officer\nat Flat6Labs<\/strong>,\ncommented, &#8220;At Flat6Labs, we have been delighted to participate in and\nsupport this female empowerment initiative. Participating start-ups have\nreceived over 65 hours of training sessions led by top local and international\nadvisors, and 27 hours of one-on-one coaching sessions, helping them gain a\nsolid understanding of the FemTech market, connect with key leaders and grow\ntheir networks.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">\u201cOur partnership with Organon not only\nworks to redress many of the gender inequities we see in the start-up world, particularly\naround access to funding, but also to support better women&#8217;s health. We know\nthat female health and economic empowerment go hand in hand. By investing in\nthe women in our communities and supporting greater gender equity, everyone across\nour societies benefits,&#8221; she added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" dir=\"ltr\">The FemTech accelerator program, announced\nshortly after Organon&#8217;s launch in the MENAT region, is the first regional\nEnvironmental, Social, Governance (ESG) initiative by Organon that is committed\nto addressing unmet women&#8217;s needs. Inspired by Organon&#8217;s purpose to help women\nand girls achieve their promise through better health, the program was designed\nto support female entrepreneurship and digital health start-ups that advance\nwomen&#8217;s health by providing support to build products, test market fit and\nimprove business models, as well as access to investors. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omgyno founded by Doreen Toutikian and Elisabeth Milini in Greece and Lebanon, Siira founded by Sandra Salame in Lebanon, and Maternally founded by Yasmin El Mouallem in the UAE were crowned the winners of the MENA region&#8217;s first digital-health FemTech Accelerator Program. Launched in October 2021 during Expo 2020 by partners Organon and Flat6Labs to &hellip;<\/p>\n","protected":false},"author":2,"featured_media":56976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-56978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organon and Flat6Labs Announce Winners of MENA Region&#039;s First Digital-Health FemTech Accelerator - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=56978\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organon and Flat6Labs Announce Winners of MENA Region&#039;s First Digital-Health FemTech Accelerator - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Omgyno founded by Doreen Toutikian and Elisabeth Milini in Greece and Lebanon, Siira founded by Sandra Salame in Lebanon, and Maternally founded by Yasmin El Mouallem in the UAE were crowned the winners of the MENA region&#8217;s first digital-health FemTech Accelerator Program. 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