{"id":55632,"date":"2022-08-24T16:25:04","date_gmt":"2022-08-24T13:25:04","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=55632"},"modified":"2022-08-24T16:25:05","modified_gmt":"2022-08-24T13:25:05","slug":"playhera-mena-launches-in-the-middle-east-markets-in-partnership-with-zain-ksa","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=55632","title":{"rendered":"PLAYHERA MENA launches in the Middle East markets in partnership with Zain KSA"},"content":{"rendered":"\n<p class=\"has-text-align-left\">Strengthening the Kingdom\u2019s position\nas a global gaming hub<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">Zain KSA and\nZain Group have partnered with global gaming platform PLAYHERA to launch their\nnew regional esports platform PLAYHERA MENA to target the Middle East\u2019s markets.\nHeadquartered in Saudi Arabia, PLAYHERA MENA will create a suitable environment\nfor innovators, content creators and esports amateurs, besides fostering the capabilities\nof professional gamers. The exclusive joint venture (JV) agreement was signed, during\nthe beginning of this year, in LEAP 2022 tech event held in Riyadh.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Targeting\nthe region\u2019s lucrative market of an estimated 100 million gamers, PLAYHERA MENA\nwill be a gaming powerhouse that fosters countless opportunities for regional\ncompetitions and championships. It will also incorporate new gaming services\nsuch as cloud games backed by Zain KSA\u2019s state-of-the-art 5G infrastructure to\nattract digital entertainment stakeholders.<\/p>\n\n\n\n<p class=\"has-text-align-left\">To this, Zain\nKSA CEO, Eng. Sultan bin Abdulaziz Al-Deghaither, commented, \u201cWe are proud that\nSaudi Arabia is home to PLAYHERA MENA esports hub as it enhances the Kingdom\u2019s capacity\nto incorporate fast-growing and lucrative digital services and boost the Saudi economy\nin line with Saudi Vision 2030.&nbsp; We are\ncommitted to promoting the growth of an ecosystem that supports the development\nof gaming platforms hence unlocking the countless opportunities that will arise\nfor all stakeholders in this field. We look forward to driving growth in the\ngaming market in the region and at the same time, we are certain that PLAYHERA\nMENA will raise the level of the services in this sector that caters to a large\nsegment of users and businesses. The same goes for the Kingdom\u2019s expanding\ngaming market which currently hosts over 19.8 million gamers and posts a significant\nannual growth of up to 22% and a market value of SAR 2.6 billion.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left\">In turn,\nPLAYHERA CEO, Naif Mulaeb, stated, \u201cWe are proud to be a Saudi-born brand that\nhas gone global with a fast-growing partner like Zain KSA who share our same\npassion and enthusiasm toward digital entertainment.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left\">Zain will\nnotably celebrate the launching of PLAYHERA MENA platform by announcing a\nregional PUBG Mobile tournament from August 29 to October 3, 2022. It is\nestimated that the tournament finals will attract around 7,000 participants from\nacross the MENA market.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strengthening the Kingdom\u2019s position as a global gaming hub Zain KSA and Zain Group have partnered with global gaming platform PLAYHERA to launch their new regional esports platform PLAYHERA MENA to target the Middle East\u2019s markets. Headquartered in Saudi Arabia, PLAYHERA MENA will create a suitable environment for innovators, content creators and esports amateurs, besides &hellip;<\/p>\n","protected":false},"author":2,"featured_media":55633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-55632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PLAYHERA MENA launches in the Middle East markets in partnership with Zain KSA - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=55632\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLAYHERA MENA launches in the Middle East markets in partnership with Zain KSA - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Strengthening the Kingdom\u2019s position as a global gaming hub Zain KSA and Zain Group have partnered with global gaming platform PLAYHERA to launch their new regional esports platform PLAYHERA MENA to target the Middle East\u2019s markets. 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