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Twenty4\u2019s\nreputation for unmatched \u201cvalue\u201d goes higher with the launch of a new\ncollection, Recycle, which characterizes environmentally responsible processes\nand eco-friendly materials<\/strong><\/em><\/p>\n\n\n\n August\n14th<\/sup> , Riyadh, KSA:<\/strong> Twenty4,\na leading value fashion brand in the GCC region and a BMA International\nsubsidiary, has launched its swanky and highly fashionable comfort wear\ncollection. Aptly named \u2018Recycle\u2019, the collection is masterfully crafted using\nrecycled cotton from repurposed production scraps and retired textiles.<\/p>\n\n\n\n Over\nthe years, the homegrown value fashion brand has crafted a niche for itself, by\noffering apparel that resonates with its customers. The brand stands at the\nintersection of value and fashion, offering products with a riveting mix of\nstyle, sustainability, and superior quality. Its reputation for unmatched value\nis set to go higher with \u2018Recycle\u2019. <\/p>\n\n\n\n The\neco-conscious collection uses recycled cotton, which results in subtle\nvariations in textures and colours, rendering each piece of garment its unique\ncharacteristics. This allows every buyer to enjoy a singular and exclusive item\nfound nowhere else. The entire collection embodies the spirit of mother earth\nand showcases it through earthy and pastel hues of soothing greys, earthy\nbeiges, mellow pinks, soft blues, and sage greens. The collection offers\nshorts, drop-shoulder crew-neck t-shirts, short-sleeve hoodies, and elasticated\njoggers for comfortable daily use.<\/p>\n\n\n\n Using\nrecycled cotton saves 20,000 litres of water, which would otherwise be needed\nto produce a kilogram of cotton. Consequently, it reduces the amount of energy\nused as well. The collection, expected to particularly resonate with\nsustainability-driven consumers, will remain available all year round. Twenty4\nhas procured recycled cotton from repurposed production scraps and retired\ntextiles, making the collection all the more meaningful. The design and cut of\nthe loungewear allow a full range of motion. <\/p>\n\n\n\n \u201cFashion\nwith a purpose just has a different feel to it. When our customers purchase\napparel from the Recycle collection, they are not only fulfilling their comfort\nand fashion needs but also making an eco-conscious choice. It is such choices\nthat shape the world of tomorrow \u2014 the world that our future generations will\ninherit from us. The latest Recycle collection speaks about our commitment to sustainability\nand resource efficiency. It is our way of showing that environment-friendly\nchoices aren\u2019t just better for the planet, but they can also feel and look\ngreat,\u201d said Mushtaq Jaffar, KSA Brand Head of Twenty4.<\/p>\n","protected":false},"excerpt":{"rendered":" Twenty4\u2019s reputation for unmatched \u201cvalue\u201d goes higher with the launch of a new collection, Recycle, which characterizes environmentally responsible processes and eco-friendly materials August 14th , Riyadh, KSA: Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched its swanky and highly fashionable comfort wear collection. Aptly named \u2018Recycle\u2019, …<\/p>\n","protected":false},"author":2,"featured_media":55023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-55025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n