<\/p>\n\n\n\n
With\nnanotechnology-based products, an innovative subscription model and a <\/strong><\/em>200%\nyear-over-year growth rate, PECTIV is\nrevolutionizing female hygiene in the Middle East, where heightening consumer\nawareness and increasing internet penetration are challenging the taboos<\/strong><\/em><\/strong><\/p>\n\n\n\n August\n8th<\/sup>, Dubai, UAE:<\/strong> PECTIV, a Dubai-based female\ntechnology (FemTech) company specializing in hygiene products, has posted\nsteady year-over-year growth in business, owed to its revolutionary\nnanotechnology-based sanitary pads and a first-of-its-kind subscription model.\nThe digital-first brand\u2019s doorstep services, developed to sidestep the taboos\nassociated with buying sanitary products at the stores, have found many\nadmirers in the region. <\/p>\n\n\n\n PECTIV\u2019s\ncore strengths are the nanotechnology-based sanitary products, including pads,\nliners and wipes, which prevent bacterial growth, rashes, irritation, bad\nodour, and side leakages. Such issues are common in conventional sanitary pads,\nwhich, according to the WHO, are responsible for vaginal infections in up to\n70% of females. Even with good hygiene, conventional sanitary pads can cause\ninfections in 30% of females. Conversely, carrying an anion layer and being\nfree of harmful chemicals such as phthalates and plastics, PECTIV pads prevent\nsuch recurrent infections, rashes and irritations while boasting superior 4X\nabsorption and protection against leakages. <\/p>\n\n\n\n \u201cWe\nentered the market with a cure-all solution to real-world challenges in\nfeminine hygiene. Though females across the region are increasingly getting\nvocal about the taboos surrounding hygiene products, we wanted to catalyse the\ntransformation by providing easy and secure access. So, we supplemented our\nrevolutionary products with an e-commerce-led subscription model. Now\nultra-hygiene products will arrive at your doorstep, saving you the discomfort\nor the hassle of asking\/buying at the mall or stores,\u201d said Dr Elias Abboud, Founder\nof PECTIV.<\/p>\n\n\n\n A\ntestament to Dr Elias\u2019 resounding words is PECTIV\u2019s growth trajectory that\nspeaks for itself: Over 100,000 packs sold in under two years of operations,\n200% year-over-year growth rate in H1 2022, and more than 80% repeat customers.\nPECTIV\u2019s outstanding customer retention bodes well for FemTech\u2019s prospects\nwithin the Middle East\u2019s feminine hygiene market which reportedly boasts 14\nmillion monthly users. Fuelled by FemTech innovations, and growing consumer\nawareness and internet penetration in the region, the feminine hygiene market\nis expected to grow at a CAGR of 5.8% to AED 2.28 billion by 2026. <\/p>\n\n\n\n For\nPECTIV\u2019s part, a whopping 82% of demand is led by subscribers in the UAE and\nthe KSA alone \u2014 nations with exemplary digitalization standards and a strong\nconsumer appetite for innovative solutions. PECTIV\u2019s FDA-registered products \u2014\nincluding wash and wipes formulated using probiotics with scientifically-demonstrated\nhealth effects \u2014 were awarded the \u201cMost Innovative\u201d in 2021, validating its\nclaim as a game-changing feminine hygiene brand. <\/p>\n\n\n\n \u201cPECTIV\nis here to solve the problems that plague about 70% of females every month. We\nwant PECTIV to be the answer to struggles that are often endured in silence. Some\nof the problems are more pronounced in the Middle East due to the arid climate\nand the accompanying high perspiration levels. So, we are also bearing in mind\nthe region-specific needs in our product development and service delivery. With\nthe expansion and scaling on the cards, PECTIV products will be deliverable to\nevery doorstep in the region soon,\u201d added Dr Elias. <\/p>\n\n\n\n A\nwholly-owned subsidiary of Lenizer, PECTIV is headquartered in the Dubai Silicon\nOasis, from where it is spearheading a FemTech-powered hygiene revolution in\nthe Middle East. The solutions-oriented company is also actively developing new\nproducts to provide holistic feminine hygiene. PECTIV has essentially made\nsuperior hygiene a click away and, in doing so, has empowered females to not\nlet taboos and inhibitions get in the way of good health. <\/p>\n","protected":false},"excerpt":{"rendered":" With nanotechnology-based products, an innovative subscription model and a 200% year-over-year growth rate, PECTIV is revolutionizing female hygiene in the Middle East, where heightening consumer awareness and increasing internet penetration are challenging the taboos August 8th, Dubai, UAE: PECTIV, a Dubai-based female technology (FemTech) company specializing in hygiene products, has posted steady year-over-year growth in …<\/p>\n","protected":false},"author":2,"featured_media":54666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-54668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n