\u00a0Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched an exclusive premium collection for women. Launched during Eid, the super-trendy extensive collection features festive wear, work formals, cheerful casuals, and more, offering the finest outfit for every occasion.\u00a0<\/p>\n\n\n\n
Twenty4,\nfamous for its value-centric offerings, has doubled down on apparel quality,\ntexture, and feel in the new premium collection. This marks the value fashion\nbrand\u2019s entry into the premium apparel segment. But, true to its reputation for\nindustry-best affordability, Twenty4 has priced the new collection reasonably,\ngiving its shoppers many reasons to celebrate. <\/p>\n\n\n\n
To\nbegin with, the premium collection will be exclusive for women but will soon\nhave options for men and kids as well. Satin suit sets in pastel colours and\ncomplementary all-over floral and geometric prints are a must-have in\nwardrobes. Cheery casuals also include A-line dresses in three-quarter sleeves,\nleopard print satin dresses with lantern sleeves, puff-sleeved off-shoulder\nruffle dresses in soothing creams, floral and paisley printed shirts,\nknee-length denim, and long-sleeved printed dresses in viscose rayon \u2014 all in\u00ad\nabsorbent, lightweight and soft materials. <\/p>\n\n\n\n
\u201cIf\nyou\u2019re looking for apparel that oozes panache, Twenty4\u2019s premium collection is\ntailor-made for you. We have drawn eclectic influence to design these apparel,\nensuring that shoppers have something special for every occasion, from\nfestivals to board meetings. The new collection is also a long-awaited\nconvergence of a value-centric homegrown brand with premium fashion,\u201d said\nMushtaq Jaffar, KSA Brand Head of Twenty4.<\/p>\n\n\n\n
On\nthe traditional front, the new collection boasts enticing cape jackets\/shrugs\nin vibrant prints besides boxy oversize kaftan shirts in jet blacks. For\nprofessionals seeking effortless poise, Twenty4 brings light jackets in\nclean-lined designs and eye-catching colours to go with comfortable cropped\npants. Suave is guaranteed with long-line belted blazers and single-breasted\none-button notch lapel blazers in baby pink and rare light blue.<\/p>\n\n\n\n
\u201cAs\nTwenty4 is a brand that moves with customer movements, the launch of the\npremium collection reflects Middle Eastern shoppers\u2019 growing inclination\ntowards haute couture. With the new collection and its value-based pricing, we\nwanted to prove that it is accessible to all. I\u2019m confident that the new\ncollection will grow into a segment, by catering to shoppers across the\nregion,\u201d added Mushtaq Jaffar. <\/p>\n\n\n\n
Twenty4\u2019s\nvalue propositions such as \u201cglocal\u201d offerings \u2014 the balance of global fast\nfashion and Middle Eastern sensibilities \u2014 have struck a chord with the\nfashion-conscious generation in the region. Following its recent expansion spree,\nTwenty4 now boasts over 40 outlets in the GCC region and 34 in the KSA alone \u2014\nall located strategically to increase brand accessibility for customers. This\ncustomer-centric approach also saw the brand launch WhatsApp shopping in\nKuwait, Bahrain, and the UAE.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched an exclusive premium collection for women. Launched during Eid, the super-trendy extensive collection features festive wear, work formals, cheerful casuals, and more, offering the finest outfit for every occasion.\u00a0 Twenty4, famous for its value-centric offerings, has doubled down …<\/p>\n","protected":false},"author":2,"featured_media":53183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-53182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n