{"id":52430,"date":"2022-06-23T12:36:29","date_gmt":"2022-06-23T09:36:29","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=52430"},"modified":"2022-06-23T12:36:30","modified_gmt":"2022-06-23T09:36:30","slug":"w7worldwides-7-winning-cybersecurity-sector-communication-strategies","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=52430","title":{"rendered":"W7Worldwide\u2019s 7 Winning Cybersecurity Sector Communication Strategies"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">According\nto a study by&nbsp;<a href=\"https:\/\/www.gminsights.com\/pressrelease\/cyber-security-market\" target=\"_blank\" rel=\"noreferrer noopener\">Global Market Insights, the cyber-security\nindustry is expected to be worth $300bn by 2024<\/a>&nbsp;\u2013 more than double today\u2019s figure.&nbsp; The industry is growing rapidly, and new\nplayers are continually looking to topple established cyber-security brands.\nWhile this growth is an indicator of the industry\u2019s health, greater competition\nalso makes it more important than ever for brands to communicate and\ndistinguish themselves. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The cybersecurity market in the <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/middle-east-and-africa-cyber-security-market\">Middle East &amp; Africa is expected to reach USD 2893.40 million by\n2026<\/a> and register a CAGR of 7.92%\nduring the forecast period of 2021-2026. The value\nof the Saudi cybersecurity market on the regional level is predicted to\nincrease to more than 21 billion riyals by 2023. The\nMiddle East region is moving fast in adopting transformative digital\ntechnologies, through the increasing penetration of the internet, adoption of\nIoT, and cloud, among others, to enable economic diversification. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u201cWhist\nthe cyber-security sector has always been competitive, demand intensely\naccelerated since the onset of the pandemic amidst the shift to remote\nworking.&nbsp; <strong>Cyber-security\ncommunications is therefore evolving at a rapid rate as the industry becomes\nmore crowded\u201d explains Abdulrahman Inayat, Co-Founder and Director of\nW7Worldwide Communications.&nbsp; \u201cPR\npractitioners in the sector need to be able to adapt and innovate to stay ahead\nof the curve.&nbsp; The move to virtual\nindustry events and fewer face-to-face trade shows, means cyber-security brands\nhave had to leverage new communications tactics and digital channels.\u201d<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>As seasoned experts in the cyber-security sector,\nworking with leading regional and global brands, such as Kaspersky, VirtuPort,\nDragos and others, W7Worldwide produced a 7-Step guide for formulating a\nwinning communications strategy to rise above the competition. The first\npriority is knowing your audience, which means research is key. <\/strong>There\nare many businesses trying to lead the way, so you need to stay on top of the\ntopics of conversation in your industry, you need to monitor awareness through\nseveral channels, such as industry blogs, social media, newsletters, search\nengines, and the media. (Read the full report here: <a href=\"https:\/\/bit.ly\/3M1M8Ac\">https:\/\/bit.ly\/3M1M8Ac<\/a> )<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Every cyber-security brand looking to communicate with their\nexternal stakeholders needs to look at their digital content. For maximum\nreach, focus on the digital platforms where your audience is active and\nengaged.&nbsp; If you are a cyber-security company, you need to bring the user\nexperience into your core communication strategy. Remove unnecessary details,\nfocussing instead on how you are removing complication and threats for them in\nthe post Covid-19 era. &nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Reach out with educational insights, industry perspectives and\ninformed market predictions to establish thought leadership. <\/strong>Just as other organizations, media and news outlets have had to\nadapt to remote working.&nbsp; The technology\nexists to be creative and reach out to the media with virtual press conferences,\nCEO podcast interviews, webinars and video streaming for effective media\nrelations. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Many cyber-security companies produce\ncommunications messages that promote fear, uncertainty, and doubt (FUD).&nbsp; Instead focus on how your company addresses\nthe current realities in a way that is solution orientated and educational. Humanize your brand and remember that behind\nevery purchasing decision is a human being that a cyber-security brand must\nreach. These decision-makers are people with real concerns. Cyber-security is now a top priority for businesses, as a breach can have major\nfinancial and reputational ramifications. Consumers are also becoming more\ncyber-security conscious, as conversations around breaches and data privacy\nregularly hit mainstream headlines.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">In a related context and to uplift the\ncybersecurity industry The Middle East and North Africa Information Security\nConference #MENAISC2022 by VirtuPort, themed \u201cCyber Fusion &#8211; Converging Cyber\nIntel: Critical Network Infrastructure IT, OT, and IoT\u201d will be held in Riyadh,\nSaudi Arabia, &nbsp;on Sept. 6-7, 2022, which\ncoincides with an unprecedented surge in cyberattacks targeting the\ninfrastructure of many countries posing a threat to 12 vital infrastructure\nsectors. <\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Twhe 10th edition of the MENAISC2022 addresses\nimportant topics aligned with Vision 2030 including enabling secure digital\ntransformation and a focus on the human capital development of nationals as\nwell as the women empowerment in Cybersecurity.&nbsp;\nIt will focus on supporting companies and government agencies tasked\nwith the protection of critical network infrastructure to reduce the risks of\ncyberattacks.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">The conference will tackle a wide range of topics\nunder the main theme, including Artificial intelligence for a flexible and\nefficient energy industry, digital transformation, smart cities, threats and\nrisks facing the supply chain and how to confront them, cyber resilience,\nbusiness continuity, disaster recovery, and safe artificial intelligence in\npublic safety, healthcare, cloud security, and third-party risk analysis in\naddition to, cyber security integration of critical IT infrastructure,\nOperational Technologies (OT), and the Internet of Things (IoT).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a study by&nbsp;Global Market Insights, the cyber-security industry is expected to be worth $300bn by 2024&nbsp;\u2013 more than double today\u2019s figure.&nbsp; The industry is growing rapidly, and new players are continually looking to topple established cyber-security brands. While this growth is an indicator of the industry\u2019s health, greater competition also makes it more &hellip;<\/p>\n","protected":false},"author":2,"featured_media":52431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-52430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>W7Worldwide\u2019s 7 Winning Cybersecurity Sector Communication Strategies - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=52430\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W7Worldwide\u2019s 7 Winning Cybersecurity Sector Communication Strategies - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"According to a study by&nbsp;Global Market Insights, the cyber-security industry is expected to be worth $300bn by 2024&nbsp;\u2013 more than double today\u2019s figure.&nbsp; The industry is growing rapidly, and new players are continually looking to topple established cyber-security brands. 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