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\u00a0WebEngage, a full-stack service provider specialising in customer retention, engagement, and automation, has launched the 2022 edition of its reputable Trends & Insights Report. Titled \u201cCross Channel User Engagement \u2013 A Winner\u2019s Playbook\u201d, the in-depth report sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA region and beyond.\u00a0<\/p>\n\n\n\n
WebEngage has uncovered\nthat dynamic lifecycle campaigns generate 2\u20137X more click-through and\nconversion rates than standalone campaigns. As far as user engagement patterns\nin the MENA region are concerned, the best time to send emails is between 4\u20138\nPM, with 24% of conversions happening during this time. In addition, the best\ntime to send WhatsApp messages is between 12\u20134 PM, with 33% of all conversions\nhappening during this time. Overall, the highest conversion rates are achieved\nbetween 12\u201310 PM in the MENA region, the leading SaaS company has revealed. <\/p>\n\n\n\n
In addition, WebEngage has\nalso assembled fail-proof marketing strategies being adopted by leading brands\nand digital marketers, especially in the aftermath of the pandemic outbreak and\nthe accompanying increase in digitalization. The comprehensive report also\ntouches upon how the omnichannel strategies and each channel have contributed\nto the bottom lines of digital-first organizations. <\/p>\n\n\n\n
The\nkey highlights include:<\/strong><\/p>\n\n\n\n \u201cI\u2019d rather call this a\ncheat sheet than a playbook because, to the right eye, it\u2019s a fail-proof\ncustomer retention strategy on a platter. Today\u2019s customers are spoilt for\nchoices, and they expect brands to go above and beyond their normal code of\nconduct. They expect brands to not just understand their needs but predict\ntheir requirements. With thousands of data points a brand tracks per user, it\nis only fitting for customers to expect a hyper-personalized experience. If\nthere\u2019s anything the last couple of years have taught us, it is that\nchallenges, and opportunities, will keep emerging. Experimenting, adapting, and\ncourse-correcting are the only way out,\u201d said Chirag Parmar, Senior Manager – Special Projects, WebEngage.<\/p>\n\n\n\n As Parmar rightly notes,\nconsumer buying behaviour has evolved, and continues to evolve, drastically. As\na result, it has become mission-critical for brands to pivot to omnichannel\napproaches and engage the right customer at the right time through the right\nchannels. In light of this status quo, WebEngage\u2019s Trends & Insights Report\n2022 \u2014 which gives a location-specific, deep-dive analysis of user engagement\nand conversion \u2014 is both timely and consequential. <\/p>\n\n\n\n Most importantly, however,\nWebEngage has released insights pertaining to industries as diverse as B2B,\nBFSI, Fin-Tech, eCommerce, Ed-Tech, Gaming, Healthcare, Media &\nEntertainment, and Travel & Hospitality. The insights are based on the\nanalysis of 400+ billion messages and 835+ billion user events, across 10\nindustries and five regions between 2020\u201322.<\/p>\n\n\n\n \u201cWe\u2019ve experienced 3\u20134\nyears of growth in just 3\u20134 quarters for our customers. They\u2019ve been resilient,\ninnovative, and heavily invested in focusing on a single north-star metric:\nCustomer Retention. Customer retention has been, and continues to be, the\ndifferentiating strategy of sustainable, high-growth businesses and unicorn\nbubbles. The marketing landscape has dramatically changed. With advancements in\ntechnology and the availability of data, the struggle is no longer to find what\nsticks but more towards bringing a synergy between data and technology. It\u2019s\nthe era of predictive marketing, where marketers now need to think beyond just\nwitty one-liners and eye-catching graphics,\u201d expressed Avlesh Singh, Co-Founder\n& CEO, WebEngage.<\/p>\n\n\n\n Under Avlesh Singh\u2019s\ntutelage, WebEngage has assumed a leading position in the global SaaS value\nchain, particularly in the MENA region. As a testament to its reputation, its\nclient eXtra \u2014 Saudi Arabia\u2019s fastest-growing retail brand \u2014 recently announced\na 33% increase in purchases through localized user engagement campaigns.\nSimilarly, another client Gourmet \u2014 a leading retailer in Egypt \u2014 announced a\n20% increase in customer retention. Both the brands had adopted WebEngage\u2019s\nfull-stack Retention Operating System. Fuelled by such successes, WebEngage has\nrecently expanded into South Africa and Nigeria, scaling its existing\noperations in the UAE, KSA, Egypt, Kuwait, and Qatar.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0WebEngage, a full-stack service provider specialising in customer retention, engagement, and automation, has launched the 2022 edition of its reputable Trends & Insights Report. Titled \u201cCross Channel User Engagement \u2013 A Winner\u2019s Playbook\u201d, the in-depth report sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA …<\/p>\n","protected":false},"author":2,"featured_media":50506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-50505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n