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REDTAG, region\u2019s leading value fashion and homeware brand, has launched A\u2019anika, a ladieswear range of modest apparel. A\u2019anika is REDTAG\u2019s earnest attempt to align with the Kingdom\u2019s sociocultural evolution and progressive reforms, geared towards empowering women. <\/p>\n\n\n\n
Homegrown value fashion brand REDTAG has been championing modest ladieswear in the region for quite some time, but with A\u2019anika, it is curating a signature collection. This initiative is expected to resonate with the fashion-conscious generation, especially at a time when the Kingdom is reopening its outdoor activities after a prolonged closure. The A\u2019anika collection is currently available online in KSA and in selected stores throughout KSA.<\/p>\n\n\n\n
\u201cA dedication to REDTAG\u2019s women customers, A\u2019anika means \u201cunique\u201d in Arabic, and \u201cgracious\u201d, \u201cbrave\u201d, and \u201csong\u201d in other languages \u2014 which are metaphorical of our female clientele. This range is the by-product of multiple customer feedback we have received in recent months. Women shoppers sought a dedicated range of refreshingly modest apparel. So, after a fair amount of market study and interpretations of international high fashion, we are finally catering to their needs, just in time for the post-pandemic reopening. We also have a great A\u2019anika collection lined up for Spring and Ramadan,\u201d said Jitender Advani, Head of Fashion, REDTAG. <\/p>\n\n\n\n
As outdoor activities like cinema, mall experiences, office work, and dining resume, the need for variety and options in clothing has amplified in the region. Women, in particular, are seeking a sense of novelty and designs that are in sync with the nation\u2019s continued reforms in dress codes. A\u2019anika offers a complete outfit solution with layering options. The collection comprises of blouses, trousers, dresses, and scarves that are both fashionable and comfortable. <\/p>\n\n\n\n
On-trend silhouettes in jackets and midi dresses, loose-fitting collections in earthy and neutral tones, everyday formal-casual combinations of beige, white, and black tops with complimentary striking prints are amongst the highlights. The A\u2019anika range also accompanies footwear and accessories, including scarves, bags, and jewellery. REDTAG has particularly emphasized on the fabric quality, comfort, cuts, and lines, giving the collection a luxe feel, all while upholding its reputation for value pricing and affordability.<\/p>\n\n\n\n
\u201cAt REDTAG, we believe in timing; we want to bring the right product to the right people at the right time. Progressive reforms in the Kingdom, combined with the systematic resumption of outdoor activities, created an opportune moment for the launch of A\u2019anika. It is REDTAG\u2019s way of celebrating the social, economic, cultural, and political achievements of women,\u201d added Jitender.<\/p>\n\n\n\n
The recently launched hyper-convenience services like \u2018Anytime-Anywhere Exchange\u2019, \u2018Find Your Size\u2019, \u2018Fashion Stylists\u2019, and \u2018Free Home Delivery\u2019 testify to the brand\u2019s customer-centric approach. REDTAG has even introduced WhatsApp shopping, besides expanding its ecommerce presence in the KSA. With these first-to-market services in the Kingdom, along with its tiered loyalty program \u2014 RT Rewards \u2014 which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the \u2018Most Admired Brand Campaign of the Year\u2019 award 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
REDTAG, region\u2019s leading value fashion and homeware brand, has launched A\u2019anika, a ladieswear range of modest apparel. A\u2019anika is REDTAG\u2019s earnest attempt to align with the Kingdom\u2019s sociocultural evolution and progressive reforms, geared towards empowering women. Homegrown value fashion brand REDTAG has been championing modest ladieswear in the region for quite some time, but with …<\/p>\n","protected":false},"author":2,"featured_media":43439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-43438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n