{"id":40497,"date":"2021-11-02T15:11:51","date_gmt":"2021-11-02T12:11:51","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=40497"},"modified":"2021-11-02T15:11:54","modified_gmt":"2021-11-02T12:11:54","slug":"dur-hospitality-launches-nur-by-makarem-a-3-star-hotel-brand","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=40497","title":{"rendered":"Dur Hospitality launches &#8220;Nur by Makarem&#8221; a 3-star Hotel Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Announced at\nWorld Travel Market 2021<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"> In a bid to redefine the affordable hotel experience in Saudi Arabia, Dur Hospitality has unveiled &#8220;Nur by Makarem,&#8221; its new 3-star hotels brand. The company announced its participation at the World Travel Market London as part of the Saudi Tourism Authority&#8217;s pavilion. The new hotel brand is affiliated with Dur&#8217;s subsidiary, Makarem Hotels, as part of the company&#8217;s strategy to create home-grown hotel brands that enhance Saudi Arabia&#8217;s affordable hospitality segment, which has been growing in popularity. Dur&#8217;s approach focuses on providing world-class hospitality services infused with authentic Saudi heritage and good hospitality while adopting top international standards and best practices.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">&#8220;Nur by\nMakarem&#8221; will convert, operate and manage 3-star hotels in Makkah and\nMadinah, providing hotel owners the exceptional opportunity of having their\nfacilities re-branded to correspond with the &#8220;Nur&#8221; standard. This\ninvolves fully transforming and upgrading the whole hospitality experience,\nincluding the facility and the services, in record time.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">&#8220;Nur&#8221;\ndraws on Makarem&#8217;s long-standing experience and world-class services and brings\na great background with top skills and know-how, qualifying it to add value to\nthe 3-star hotel segment. Through its viable business model, Nur will also\ncontribute to the sustainability of the 3-star hotel sector while ensuring its\nadherence to international standards.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">In his remarks,\nCEO of Dur Hospitality, Mr. Sultan bin Badr Al-Otaibi said, &#8220;Dur\nHospitality is ushering in a new and unique era for the sector, introducing new\nelements at the level of operation and services. This comes within Dur&#8217;s\nefforts to build an integrated Saudi hospitality ecosystem.&#8221; He added:\n&#8220;Dur Hospitality heralds a new phase of growth with the launch of Nur\nbrand that will bring a unique home-grown product into the Saudi hospitality\nmarket by managing and operating 3-star hotels, drawing on Dur&#8217;s success in the\n5- and 4-star hotels and residential complexes sectors. In line with Dur&#8217;s\nstrategy aiming to elevate the level of hospitality throughout the Kingdom, the\nlaunch of this new hotels brand adds to the quality and variety of hospitality\noptions in the holy cities to which our government gives special care and\nattention as part of Saudi Vision 2030.&#8221; He further indicated,\n&#8220;Inspired by Makarem Hotels&#8217; values and aligned with its mission; Nur\nseeks to enrich the experience of Hajj and Umrah pilgrims and further\nstreamline their spiritual journey.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dur&#8217;s President\nof Hotels Operations, Mr. Hassan Ahdab, stated, &#8220;Nur by Makarem will draw\non the latest approaches and techniques in the industry to manage and run the\n3-star hotels seamlessly for an upgraded experience. With a goal to brand the\nbiggest number of hotel rooms in the holy cities of Makkah and Madinah with the\nNur logo in a short period and without incurring any financial burdens for the\nhotel owners. Subsequently, Nur Hotels will standardize all the specifications\nof the 3-star hotel rooms to deliver a unique and consistent customer\nexperience across all Nur-branded facilities. The new brand will operate\nfollowing Makarem&#8217;s approach in offering the finest hospitality experiences,\ninspired by the spiritual heritage, ambiance, and authenticity of the holy\nsites of Makkah and Madinah, making Nur the first hospitality brand to provide\naffordable accommodation for spiritual tourism.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">By launching\n&#8220;Nur by Makarem&#8221; brand, Dur affirms its commitment to support the\ngrowth of the Saudi hospitality sector and position Saudi Arabia as a leading\nregional tourism and hospitality destination. The new brand is another\nmilestone added to the company&#8217;s list of achievements, alongside the recent\ncompletion of the complete renovation of Makarem Ajyad Hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Announced at World Travel Market 2021 In a bid to redefine the affordable hotel experience in Saudi Arabia, Dur Hospitality has unveiled &#8220;Nur by Makarem,&#8221; its new 3-star hotels brand. The company announced its participation at the World Travel Market London as part of the Saudi Tourism Authority&#8217;s pavilion. The new hotel brand is affiliated &hellip;<\/p>\n","protected":false},"author":2,"featured_media":40498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-40497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dur Hospitality launches &quot;Nur by Makarem&quot; a 3-star Hotel Brand - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=40497\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dur Hospitality launches &quot;Nur by Makarem&quot; a 3-star Hotel Brand - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Announced at World Travel Market 2021 In a bid to redefine the affordable hotel experience in Saudi Arabia, Dur Hospitality has unveiled &#8220;Nur by Makarem,&#8221; its new 3-star hotels brand. 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