<\/p>\n\n\n\n
Riyadh\n– <\/p>\n\n\n\n
,\nSaudi Arabia \u2013 6th October 2021: Today, local powerhouse Bold Advertising\nAgency and global experts Saffron Brand Consultants announced their partnership\nat an MoU signing event at Bold Agency\u2019s headquarters office in Riyadh. The\nmandate of this new partnership is to set a precedent for the advertising\nindustry to contribute to meeting the goals of the Vision 2030 in empowering\nlocal talents, ensuring knowledge transfer to the local industry, and\npositioning Riyadh as the region\u2019s advertising and brand development hub.<\/p>\n\n\n\n
The\nevent began with the signing of a memorandum of understanding (MoU) by Abeer\nAlessa, Founder and Managing Director of Bold Agency, and Jacob Benbunan,\nco-founder and global CEO of Saffron Brand Consultants. The executive teams of\nboth companies were present, along with media personnel and industry experts.\nThis partnership is important for Bold to elevate the brand building process,\nexpertise, and standards and to expand the horizon in brand-building beyond\nSaudi Arabia. It was imperative for Saffron to penetrate the Saudi market with\na strong and credible local partner with a deep understanding of the market.<\/p>\n\n\n\n
Abeer\nAlessa, Founder and Managing Director of Bold Agency, and member of the Chamber\nof Commerce \u2018Advertising Committee\u2019, commented on the signing saying: \u201cThe\nSaudi Vision 2030 has enabled tremendous change in the Kingdom, supported by\ngovernment investment and the focus on local specialization. This along with\nthe recent decisions offering incentives to global companies has made Saudi\nArabia an attractive market. Bold is an SME success story that flourished, and\nthis was facilitated by the progress in the country resulting from the Vision\n2030.\u201d She continued, \u201cToday is a milestone in Bold\u2019s story with our new\npartner Saffron. We at Bold realized the importance and value of local agencies\nuniting with international companies like Saffron to build a specialty in brand\ndevelopment that not only helps position Saudi Arabia as an industry leader but\nalso furthers the agenda of the Vision.\u201d\n<\/p>\n\n\n\n
Bold\nand Saffron intend to be a hub of knowledge and solutions for brands in the\nregion by planning seminars, workshops and dispatching case studies, reports,\nand articles about the importance of brands and all related communication\naspects. <\/p>\n\n\n\n
The\nsynergy created from this partnership puts both companies in a unique position\nto offer a niche integrated service to help build successful brands across\nSaudi and the GCC region.<\/p>\n\n\n\n
\u201cThe Kingdom of Saudi Arabia is at an exciting moment of transformation.\nVision 2030 is what we would call a brand purpose, one that different parts of\nthe country can rally around and deliver upon, each in their own way. By doing\nso, each can ensure that KSA lives up to its enormous potential.\u201d, said Jacob\nBenbunan, co-founder and global CEO of Saffron Brand Consultants. He continued,\n\u201cAt Saffron we respond to the individual challenges that each place or business\nfaces with bespoke solutions. This is why we are excited to announce our\npartnership with Bold. Together we will offer local expertise and global\nexperience, by providing international best practice and connecting it with the\nlocal relevancy. KSA is rapidly accelerating in its branding journey and with\nthe courage of our clients and the know-how of our teams, we are confident that\nthis is going to be an exciting era for the businesses and places of the\nkingdom.\u201d<\/p>\n\n\n\n
As\none of their first initiatives, Bold and Saffron have released an ESG\n(Environmental, Social and Governance) report addressing how brands can create\nimpact where it matters. They will also be developing a docuseries featuring\nthe companies\u2019 industry experts addressing various topics including the\nchallenges facing the industry and market trends, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"
Riyadh – , Saudi Arabia \u2013 6th October 2021: Today, local powerhouse Bold Advertising Agency and global experts Saffron Brand Consultants announced their partnership at an MoU signing event at Bold Agency\u2019s headquarters office in Riyadh. The mandate of this new partnership is to set a precedent for the advertising industry to contribute to meeting …<\/p>\n","protected":false},"author":2,"featured_media":39037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-39039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n