{"id":38578,"date":"2021-09-29T12:49:20","date_gmt":"2021-09-29T09:49:20","guid":{"rendered":"http:\/\/www.indexeconomic.com\/?p=38578"},"modified":"2021-09-29T12:49:22","modified_gmt":"2021-09-29T09:49:22","slug":"korea-pavilion-media-kit","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=38578","title":{"rendered":"Korea Pavilion Media Kit"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Overview of Korea Pavilion<\/strong> <\/h2>\n\n\n\n

The\nRepublic of Korea Pavilion is one of the self-built the country pavilions\nparticipating in Expo 2020 Dubai. The first-ever registered expo in the Middle\nEast and Africa region, Expo 2020 Dubai is joined by 191 countries and will be\nheld for six months from October 1, 2021 to March 31, 2022. The Korea Pavilion\nis located in the Mobility District, showcasing Korea’s unique culture,\ninnovative technologies, and a vision of the future.<\/p>\n\n\n\n

The\nPavilion will present architecture, exhibition and performance demonstrating\nits theme, ‘Smart Korea, Moving the World to you.’ The Pavilion expresses\nKorea’s commitment to leading humanity to a better future, as well as the\ntransformation and significance that mobility will bring to the future society\nwith its unlimited potential.<\/p>\n\n\n\n

Architecture : Mobile Mass_ity<\/strong><\/p>\n\n\n\n

The\nPavilion’s architecture embodies artistic and engineering exquisiteness and\nperfection. 1,597 spin cubes cover the facade and demonstrate Korea and its dynamic\nmobility under the banner of Mobile Mass_ity, the architectural concept\nintegrating Mass and City. Bold ramps cross the inside and outside of the\nPavilion and combined with the open space, provide a view of the Expo site. The\nPavilion was designed by Mooyuki Architects (Hoon MOON, Seong Bong YUN and Dong\nGyu KIM) and built by Ssangyong Engineering and Construction.<\/p>\n\n\n\n

Exhibition: The Journey of Wonder<\/strong><\/p>\n\n\n\n

The Korea\nPavilion offers a smart experience that bridges the past, present and future\nwhere the virtual realm meets reality. Visitors receive a mobile device at\nreception and start their journey with a virtual twin generated on the device\nusing face recognition technology.<\/p>\n\n\n\n

Following\nthe ramp to the third floor, visitors come upon Flap Vision, inspired by\nsplit-flap displays of departure\/arrival at the train station or airport. Flap\nVision tells the story of how mobility evolved from analog to digital. In the\ndigital era, when the boundary between analog and digital is vague, the\nadvancement in technology connects people to people. The mechanical sound of\nthe physical device facilitates sensory communications with visitors. <\/p>\n\n\n\n

A mobile\nAR experience is created on the external ramps. Visitors may use their mobile\ndevices received at the reception to experience a virtual city built on smart\ninfrastructure technologies. It will be an excellent opportunity to experience\nhow Korea’s innovative smart technologies will change life for the better.<\/p>\n\n\n\n

Next,\nVertical Cinema will take you on a virtual trip to experience Korea’s Smart\nMobility, K-Culture, and lifestyle. The mega screen, which wraps the space\nvertically, and comfortable beanbags will help you to immerse yourself into the\nvirtual journey to Korea.<\/p>\n\n\n\n

Visitors\nwho return their mobile devices and come out to Madang (courtyard) will\nencounter a kinetic sculpture hanging in the air. Forty screens make occasional\nmovement-like waves, exhibiting how people, nature, and technologies mingle and\nconnect with one another; sometimes slowly, sometimes dynamically with performance.\nInnocean Worldwide designed the visitor journey of the exhibition.<\/p>\n\n\n\n

Performance : Massive Vibe<\/strong><\/p>\n\n\n\n

The Korea\nPavilion will have 1,800 performances during 6months. There will be ten\nperformances every day at the Madang (courtyard). The shows feature K-pop,\nB-boying and Korean traditional performances to create an exciting party mood.\nThe ‘Mobile column’ equipped with an autonomous driving system and motion\nsensors will seamlessly join performers in the show. It will be entertainment\nas never seen before. CJ ENM prepared performance.<\/p>\n\n\n\n

Korean Tour and Traditional Culture Opportunity<\/strong><\/p>\n\n\n\n

The Korea\ntour experience zone and Korean traditional culture exhibition are set up on\nthe ground and the first floor by the Korea Tourism Organization and Korea\nCultural Heritage Foundation. <\/p>\n\n\n\n

The Korea\nTourism Organization provides various information for those who want to visit\nKorea to experience Korea’s charm, taste, and landmarks. Visitors can take part\nin an AR experience and make Korean traditional crafts, meet advanced medical\ntechnologies in Korea, and be introduced to Busan, the city that is preparing\nfor World Expo 2030. <\/p>\n\n\n\n

The Korean Cultural Heritage foundation will present\nthe media art on the first floor as part of a cultural heritage visit campaign\ncollaborating with artists under the theme of \u201cCultural Heritage and Four\nseasons\u201d. In the booth, you can see a total of 3 media arts and through the AR\nfilters, you will get an experience as you were directly visiting the cultural\nheritage in Korea.<\/p>\n\n\n\n

Restaurant and Souvenir Shop<\/strong><\/p>\n\n\n\n

Visitors\nmay enjoy healthy and tasty Korean food at the Korean restaurant on the second\nfloor. Sonamu Restaurant of Asiana Hotel Dubai serves traditional dishes like\nBulgogi (marinated beef), and Bibimbap (rice with assorted vegetables) as well\nas more contemporary dishes like Buldak noodle (spicy stir-fried noodle).\nVisitors may appreciate Korean culture through Korean food. It is also a good\nspot for those who want coffee and little snacks.<\/p>\n\n\n\n

The first\nfloor’s souvenir shop by Korail Retail carries 300 items of many and various\nKorean products, including Korean traditional art crafts, groceries, and\ninnovative products. Visitors can find little souvenirs all the way up to\nhousehold goods.<\/p>\n\n\n\n

Event : Korea National Day and Korea Week<\/strong><\/p>\n\n\n\n

There will\nbe a variety of events on the Korea National Day (16 January 2022) and the\nfollowing five days of Korea Week. On Korea National Day, the official National\nDay event will be held at Al Wasl Plaza, followed by a VIP tour of the Korea\nPavilion. The evening banquet will be co-hosted with the bid planning office\nfor World Expo 2030 Busan. The day’s final event will be an outdoor concert at\nJubilee Park, where global K-pop artists will perform.<\/p>\n\n\n\n

Special\nexhibitions and cultural events will be arranged during Korea Week. The Korea\nInnovative Tech Fair introducing Korea’s innovative industrial technologies and\nKorea Travel Fair will be held at DEC North Hall (1B) for three days from Korea\nNational Day. There will be special performances at the Dubai Expo’s outdoor\nperformance theater, Sea Stage, throughout Korea Week.<\/p>\n\n\n\n

Ambassador<\/strong><\/p>\n\n\n\n

Korea\nPavilion appointed a global K-pop star, Stray Kids, as the Pavilion ambassador.\nStray Kids have 34 million followers on social media. They are the winner of\nKingdom which was broadcasted in April through M-net in Korea, a boy group\ncompetition, positioning themselves as next-generation Hallyu stars.<\/p>\n\n\n\n

Supporters<\/strong><\/p>\n\n\n\n

46 Korean supporters and 4 Emirati supporters will welcome\nvisitors. Supporters are divided into three groups: first one is Greeter who\nwill meet and assist the guest at the first time and a second is Curator who\nwill explain the exhibition contents, and third is a Host who will be managed\nof a K-concierge event. <\/p>\n","protected":false},"excerpt":{"rendered":"

Overview of Korea Pavilion The Republic of Korea Pavilion is one of the self-built the country pavilions participating in Expo 2020 Dubai. The first-ever registered expo in the Middle East and Africa region, Expo 2020 Dubai is joined by 191 countries and will be held for six months from October 1, 2021 to March 31, …<\/p>\n","protected":false},"author":2,"featured_media":38579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-38578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\nKorea Pavilion Media Kit - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=38578\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korea Pavilion Media Kit - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"Overview of Korea Pavilion The Republic of Korea Pavilion is one of the self-built the country pavilions participating in Expo 2020 Dubai. 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