{"id":137020,"date":"2026-10-27T20:26:47","date_gmt":"2026-10-27T17:26:47","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=137020"},"modified":"2026-10-27T20:26:47","modified_gmt":"2026-10-27T17:26:47","slug":"almarai-expands-into-red-meat-with-the-launch-of-haboor-backed-by-an-investment-of-approximately-half-a-billion-riyals","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=137020","title":{"rendered":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Almarai Company has announced its entry into the red meat market with the launch of its pre-packed beef brand, HABOOR, supported by an Investment of Approximately Half a Billion Saudi Riyals. The move represents an important step in the company\u2019s growth journey, expanding its presence into new food categories while offering more choices to consumers, creating new growth opportunities, and reaffirming its contribution to the national food security ecosystem<\/p>\n<p style=\"text-align: left;\">This expansion aligns with Almarai\u2019s recently announced 2026-2031 growth strategy, which is built on four key pillars to drive future growth. One of these pillars is: selective expansion into promising new categories, including red meat. The launch of HABOOR represents an important milestone that will further diversify Almarai\u2019s portfolio and add to the company\u2019s capabilities in local manufacturing in line with national priorities and Saudi Vision 2030<\/p>\n<p style=\"text-align: left;\">Commenting on the launch, Fawaz Aljasser, CEO of Almarai Company, said<\/p>\n<p style=\"text-align: left;\">\u201cThis investment is a strategic step that builds on Almarai\u2019s strengths while supporting our long-term growth ambitions. Through HABOOR, we are entering the red meat market with a focus on quality, reliability, and value creation, supported by the integrated capabilities that have defined Almarai\u2019s success for nearly five decades. As we continue to invest in growth, we remain committed to contributing to food security and strengthening the resilience of the Kingdom\u2019s food ecosystem\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Almarai Company has announced its entry into the red meat market with the launch of its pre-packed beef brand, HABOOR, supported by an Investment of Approximately Half a Billion Saudi Riyals. The move represents an important step in the company\u2019s growth journey, expanding its presence into new food categories while offering more choices to &hellip;<\/p>\n","protected":false},"author":2,"featured_media":137018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-137020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=137020\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Almarai Company has announced its entry into the red meat market with the launch of its pre-packed beef brand, HABOOR, supported by an Investment of Approximately Half a Billion Saudi Riyals. The move represents an important step in the company\u2019s growth journey, expanding its presence into new food categories while offering more choices to &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indexeconomic.com\/?p=137020\" \/>\n<meta property=\"og:site_name\" content=\"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-27T17:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020\"},\"author\":{\"name\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\"},\"headline\":\"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals\",\"datePublished\":\"2026-10-27T17:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020\"},\"wordCount\":247,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/4.1-11.webp\",\"articleSection\":[\"English News\"],\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020\",\"name\":\"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/4.1-11.webp\",\"datePublished\":\"2026-10-27T17:26:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/indexeconomic.com\\\/?p=137020\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#primaryimage\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/4.1-11.webp\",\"contentUrl\":\"https:\\\/\\\/indexeconomic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/4.1-11.webp\",\"width\":720,\"height\":522},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/?p=137020#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\\\/\\\/indexeconomic.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#website\",\"url\":\"https:\\\/\\\/indexeconomic.com\\\/\",\"name\":\"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\",\"description\":\"\u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/indexeconomic.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/indexeconomic.com\\\/#\\\/schema\\\/person\\\/ec72ed13059cd206a1153d37f4287a48\",\"name\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g\",\"caption\":\"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a\"},\"sameAs\":[\"http:\\\/\\\/www.indexeconomic.com\\\/\"],\"url\":\"https:\\\/\\\/indexeconomic.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indexeconomic.com\/?p=137020","og_locale":"ar_AR","og_type":"article","og_title":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","og_description":"&nbsp; Almarai Company has announced its entry into the red meat market with the launch of its pre-packed beef brand, HABOOR, supported by an Investment of Approximately Half a Billion Saudi Riyals. The move represents an important step in the company\u2019s growth journey, expanding its presence into new food categories while offering more choices to &hellip;","og_url":"https:\/\/indexeconomic.com\/?p=137020","og_site_name":"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","article_published_time":"2026-10-27T17:26:47+00:00","og_image":[{"width":720,"height":522,"url":"http:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp","type":"image\/webp"}],"author":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"\u062f\u0642\u064a\u0642\u062a\u0627\u0646"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indexeconomic.com\/?p=137020#article","isPartOf":{"@id":"https:\/\/indexeconomic.com\/?p=137020"},"author":{"name":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48"},"headline":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals","datePublished":"2026-10-27T17:26:47+00:00","mainEntityOfPage":{"@id":"https:\/\/indexeconomic.com\/?p=137020"},"wordCount":247,"commentCount":0,"image":{"@id":"https:\/\/indexeconomic.com\/?p=137020#primaryimage"},"thumbnailUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp","articleSection":["English News"],"inLanguage":"ar","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/indexeconomic.com\/?p=137020#respond"]}]},{"@type":"WebPage","@id":"https:\/\/indexeconomic.com\/?p=137020","url":"https:\/\/indexeconomic.com\/?p=137020","name":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","isPartOf":{"@id":"https:\/\/indexeconomic.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indexeconomic.com\/?p=137020#primaryimage"},"image":{"@id":"https:\/\/indexeconomic.com\/?p=137020#primaryimage"},"thumbnailUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp","datePublished":"2026-10-27T17:26:47+00:00","author":{"@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48"},"breadcrumb":{"@id":"https:\/\/indexeconomic.com\/?p=137020#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indexeconomic.com\/?p=137020"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/indexeconomic.com\/?p=137020#primaryimage","url":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp","contentUrl":"https:\/\/indexeconomic.com\/wp-content\/uploads\/2026\/10\/4.1-11.webp","width":720,"height":522},{"@type":"BreadcrumbList","@id":"https:\/\/indexeconomic.com\/?p=137020#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/indexeconomic.com\/"},{"@type":"ListItem","position":2,"name":"Almarai Expands into Red Meat with the Launch of HABOOR, Backed by an Investment of Approximately Half a Billion Riyals"}]},{"@type":"WebSite","@id":"https:\/\/indexeconomic.com\/#website","url":"https:\/\/indexeconomic.com\/","name":"\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a","description":"\u062f\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indexeconomic.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Person","@id":"https:\/\/indexeconomic.com\/#\/schema\/person\/ec72ed13059cd206a1153d37f4287a48","name":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/807eb9a4a275ddb2487fd1fb0a47fdf5ded144089bbefe69bd6293cd21b53b18?s=96&d=mm&r=g","caption":"\u0639\u0628\u062f\u0647 \u0627\u0644\u0645\u0647\u062f\u064a"},"sameAs":["http:\/\/www.indexeconomic.com\/"],"url":"https:\/\/indexeconomic.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/137020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=137020"}],"version-history":[{"count":1,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/137020\/revisions"}],"predecessor-version":[{"id":137021,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/posts\/137020\/revisions\/137021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=\/wp\/v2\/media\/137018"}],"wp:attachment":[{"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=137020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=137020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indexeconomic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=137020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}