{"id":136355,"date":"2026-10-07T20:53:45","date_gmt":"2026-10-07T17:53:45","guid":{"rendered":"https:\/\/indexeconomic.com\/?p=136355"},"modified":"2026-10-07T20:53:45","modified_gmt":"2026-10-07T17:53:45","slug":"notes-dubai-brings-its-global-fragrance-vision-to-cannes-with-paradis-des-sens","status":"publish","type":"post","link":"https:\/\/indexeconomic.com\/?p=136355","title":{"rendered":"Notes Dubai Brings Its Global Fragrance Vision to Cannes with Paradis Des Sens"},"content":{"rendered":"<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">One collaboration. Two new chapters for the global fragrance community. From Genesis to Overdrive, Cannes becomes a meeting point for what comes next.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Dubai, UAE: Notes Dubai brought its global vision for niche and artistic fragrance to Cannes this September, joining Paradis Des Sens for a special collaboration during TFWA World Exhibition &amp; Conference week. Held yesterday, Tuesday, 29 September at Rado Plage, the evening marked the reveal of Genesis, the theme of Notes Dubai\u2019s debut edition from 21\u201323 January 2027, while providing a platform for Paradis Des Sens\u2019 public launch of Overdrive, its new creative concept introducing Valhalla Extreme and Felicity Extreme.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">The collaboration brought to life the role Notes Dubai is being built to play within the global fragrance industry. Purpose-built for niche, independent and artistic fragrance, the platform will connect fragrance houses with retailers, distributors, buyers and key decision-makers from across markets, creating a curated environment where discovery can lead to relationships, partnerships and real business.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Cannes provides a natural touchpoint for that ambition, bringing together international fragrance houses, retailers and industry leaders during one of the industry&#8217;s busiest weeks on the calendar. The dedicated Notes Dubai networking event at Rado Plage provided space for direct exchange within the niche fragrance ecosystem.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Ravi Ramchandani, Event Director, Notes Dubai &amp; Beautyworld Dubai, said: \u201cDubai has the consumers, the houses, the retail and the taste of one of the world&#8217;s great fragrance cities, but never a niche perfumery show to call its own, until now. Regional brands have long competed on the world stage; what they haven&#8217;t had is a platform of that same calibre on home ground. For international houses, Notes Dubai opens the door to one of the highest-spending beauty markets anywhere, and an audience as fragrance-literate as any in the world.\u201d<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">At the heart of Notes Dubai\u2019s debut edition is Genesis, a theme rooted in beginnings and designed to shape the platform\u2019s broader creative direction. Genesis explores how fragrance comes into being, from a thought, idea, or memory to raw materials, first accords, and ultimately the moment it is first experienced.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">It also reflects the beginning of Notes Dubai itself: a platform rooted in Dubai, niche-focused and global in outlook, designed to connect regional creativity with international opportunity. Its introduction in Cannes takes that idea beyond the January event, beginning a wider conversation with the international fragrance community about creation, discovery and what comes next for the category.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">The collaboration with Paradis Des Sens provides an early expression of that ambition in action. Against the backdrop of an international industry gathering, Notes Dubai will provide a setting for the fragrance house to introduce its next creative chapter while connecting with distributors, retailers, media and other industry stakeholders from across global markets.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">\u00a0 \u00a0 \u00a0Wasem Al Ghazi, Co-Founder, Paradis Des Sens, said: \u201cOverdrive began with a simple question: how far can a fragrance be pushed before it becomes something entirely different? With Valhalla Extreme and Felicity Extreme, we explored that threshold by intensifying the elements that define each scent and giving them more depth, texture and impact. The idea was not to replace the originals, but to reinterpret their energy in a more concentrated and expressive form.\u201d<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Paradis Des Sens has introduced Overdrive through Valhalla Extreme and Felicity Extreme, new extrait expressions of two of the house\u2019s signature fragrances. Conceived around the idea of pushing a familiar state beyond its threshold, Overdrive retains the distinctive identity of Valhalla and Felicity while intensifying their density, projection and persistence for greater presence, a wider aura and a deeper, longer lasting drydown.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Valhalla Extreme builds on the fruit-driven character of Valhalla, with mango at its centre alongside woods, cashmere and warm sweetness. At the same time, Felicity Extreme moves through tea, leather, moss and woods for a darker, more structured expression.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">\u00a0 \u00a0 \u00a0Mohamad Saleh, Co-Founder, Paradis Des Sens, added: \u201cCannes was a meaningful setting to unveil Overdrive and share the next chapter of Paradis Des Sens. Our collaboration with Notes Dubai brought together partners, retailers, industry friends and the wider fragrance community, making the launch of Valhalla Extreme and Felicity Extreme even more significant. It was a moment to celebrate our journey while sharing our ambition for what comes next.\u201d<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">For Notes Dubai, Cannes forms part of a broader programme of international industry engagement ahead of its inaugural edition.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Teresa Heitor, Portfolio Director &#8211; Consumer Goods, Messe Frankfurt Middle East, said: \u201cWe are building Notes Dubai to create value beyond three days in January. Genesis gives us a starting point for a broader conversation about how fragrance begins, evolves, and travels across markets. Cannes allows us to take that conversation directly to the international community. These global touchpoints are an important part of building a platform that connects the industry year-round, creates opportunities for collaboration and brings new markets into conversation with one another.\u201d<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Notes Dubai will make its debut from 21\u201323 January 2027 at the Dubai Mall Exhibition Centre. As the sister chapter to Notes Shanghai, Asia\u2019s leading niche perfumery platform, the inaugural edition will bring the global niche, independent, and artistic fragrance community together in Dubai, with curation, discovery, industry dialogue, and commercial connections at its core.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">For more information, access Notes Dubai official website.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One collaboration. Two new chapters for the global fragrance community. From Genesis to Overdrive, Cannes becomes a meeting point for what comes next. Dubai, UAE: Notes Dubai brought its global vision for niche and artistic fragrance to Cannes this September, joining Paradis Des Sens for a special collaboration during TFWA World Exhibition &amp; Conference week. &hellip;<\/p>\n","protected":false},"author":2,"featured_media":136353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-136355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notes Dubai Brings Its Global Fragrance Vision to Cannes with Paradis Des Sens - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indexeconomic.com\/?p=136355\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notes Dubai Brings Its Global Fragrance Vision to Cannes with Paradis Des Sens - \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\" \/>\n<meta property=\"og:description\" content=\"One collaboration. Two new chapters for the global fragrance community. From Genesis to Overdrive, Cannes becomes a meeting point for what comes next. 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