\u00a0Samsung Electronics Saudi Arabia and Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, have signed a partnership agreement at LEAP 2026. It creates a framework to bring flagship Galaxy devices together with flexible data and voice plans for Salam Mobile subscribers across Saudi Arabia.<\/p>\n
The partnership reflects how people choose and use smartphones today: the device, network and plan increasingly shape one connected experience. Samsung and Salam Mobile will develop offers intended to make those choices clearer from the moment a customer selects a device.<\/p>\n
The companies plan to combine Samsung Galaxy devices with tailored plans from Salam including voice and data, giving customers an integrated way to choose the technology and connectivity that suits how they communicate, work and enjoy content on the move. The experience will connect Salam\u2019s digital services and high-speed connectivity with Samsung\u2019s Galaxy ecosystem, bringing the device and mobile plan into one proposition built around everyday use.<\/p>\n
Amr El Dessouky, Chief Commercial Officer (CCO) at Salam said: “At Salam, we believe that true connectivity goes beyond the network. It is about building an end-to-end experience that puts the customer at the center. Our partnership with Samsung is a step toward that vision, bringing together world-class devices and tailored mobile plans that reflect the way people live, work and connect in Saudi Arabia today.”<\/p>\n
For customers, the value is practical: fewer steps between selecting a smartphone and finding a suitable plan, with the flexibility to align their data and voice needs with the device they choose. The agreement was signed during an official ceremony on the third day of LEAP 2026, attended by representatives from both companies, marking the start of a commercial collaboration focused on subscriber value in the Saudi market.<\/p>\n
\u201cTechnology creates more value when the device and the mobile service around it work as one simple experience,\u201d said Roy Chang, President of Samsung Electronics Saudi Arabia. \u201cThat is the opportunity we are pursuing with Salam: bringing Galaxy devices together with the services customers rely on every day and giving them choices that better reflect how they connect, work and enjoy content.\u201d<\/p>\n
The partnership combines Samsung\u2019s experience in smartphones and the Galaxy ecosystem with Salam Mobile\u2019s digital-first approach to mobile services in Saudi Arabia. Details of the eligible devices, plans and availability will be announced once commercial arrangements are finalized, moving the agreement from its LEAP signing to practical offers for customers across the Kingdom.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0Samsung Electronics Saudi Arabia and Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, have signed a partnership agreement at LEAP 2026. It creates a framework to bring flagship Galaxy devices together with flexible data and voice plans for Salam Mobile subscribers across Saudi Arabia. The partnership …<\/p>\n","protected":false},"author":2,"featured_media":134985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-134984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n