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Jordan Create Brings Together Stars Followed by More Than 85 Million People in a Single Day, on One Stage<\/strong><\/p>\n \n The Jordan capital witnessed one of the largest events in the history of the Kingdom’s content industry on Friday, July 24, as the new edition of Jordan Create took place at the Amman Golf Club a gathering attendees described as the biggest assembly of content creators and creatives in Jordan’s history<\/p>\n Although the event, held this year under the theme “Frame the Future,” was strictly invitation-only, attendance exceeded 700 individuals, including content creators, influencers, marketers, advertising agency representatives, brands, and media outlets, alongside entrepreneurs, CEOs, and business owners. The gathering represented more than 80 brands and institutions and ran from midday until 10 p.m<\/p>\n Stars Followed by More Than 85 Million People<\/p>\n This year’s edition brought together an elite roster of the most prominent content creators from Jordan and the wider Arab world, whose combined following across platforms surpasses 85 million people. Leading the lineup was content creator Rozzah, followed by more than 10 million people on Instagram and YouTube; comedy creator Abdullah Al-Tahhan, also followed by over 10 million people across his platforms; chef and content creator Saba Shammaa, with more than 7 million followers; documentary creator Omar Abu Al-Rob, with more than 5 million followers; and twin creators Abdullah and Ali Al-Shashtari (“Shashtari Twins”), with more than 3 million followers on Instagram alone<\/p>\n The speaker lineup extended to more than 30 speakers across 12 specialized sessions, featuring prominent names from the worlds of content and business, including Mohammad Nabil, Dolly Dib, Yazan Abu Ajwa, Laila and Nasser, Mureed, and Alia Fares, alongside leading entrepreneurs and business executives from Jordan’s market, as well as prominent figures in food content marking the first time creators of this scale and business decision-makers have shared a stage together on this level<\/p>\n Twelve Sessions, One Stage: From Artificial Intelligence to Money and Virality<\/p>\n Across a single main stage designed as a complete journey through 12 sessions, the day opened with “Human vs. AI: Who Creates Better Content?”, bringing together two content creators on opposite ends of the spectrum one who integrates artificial intelligence into every aspect of his work, and another who insists the best content is still made by humans alone in a sharp debate over what AI genuinely adds and what it quietly takes away. This was followed by a conversation with Laila and Nasser titled “The Power of Being Close to People,” in which the duo revealed how millions of followers were built on moments audiences watch and instantly recognize as authentic.<\/p>\n The session “Your Career Is Not Your Personal Brand” offered one of the day’s boldest angles, featuring a surgeon and a major-projects consultant who built personal platforms after achieving professional success, answering the question every professional grapple with: why does your name need content? Debate ignited during “Short-Form vs. Long-Form Content: Who Wins?”, tackling the industry’s biggest divide rapid reach versus loyal audiences. Meanwhile, “How Do Content Creators Actually Make Money?” went straight to the question everyone asks and no one answers: real revenue streams, how pricing is determined, and how a brand deal is built from the first message to payment.<\/p>\n In one of the day’s liveliest and most humorous sessions, Abdullah Al-Tahhan and the Shashtari Twins unpacked, in “How Do You Go Viral?”, the secrets behind hundreds of millions of comedy views, while “Where Cooking Ends and Art Begins” turned the kitchen into a studio, with dishes designed to be watched and videos built like short films. The session “How to Stay Real on Social Media” confronted a phrase everyone repeats but no one explains, as Alia Fares and Mureed spoke candidly about the deals they turned down, the trends they skipped, and why audiences always spot what’s fake.<\/p>\n Just before sunset, Omar Abu Al-Rob delivered the event’s keynote, “The Neuroscience Behind Why We Keep Watching,” starting from a simple truth: you didn’t finish the last video you opened and neither does almost anyone else. In twenty minutes, he explained what happens in the brain the moment a viewer decides to keep watching, and how hooks, loops, and rewards are engineered to capture attention the single metric that determines everything else in the content industry.<\/p>\n After the break, “Your Life Is the Content,” with Mohammad Nabil, Dolly Dib, and Rozzah, opened a discussion on turning everyday life into a career followed by millions: what gets filmed, what stays private, and what happens to your life once it becomes your job. This was followed by “Turn Information into Content People Actually Watch,” a formula for creating content that educates an audience that never asked to learn. The day closed with the session every marketer in the room had been waiting for: “Does Influencer Marketing Actually Work?”, moderated by event founder Mohammad Al-Mashhadani himself, in which Omar Abu Abboud and Khaled Shammout tackled marketing’s most expensive question today do influencer campaigns actually drive sales, or is everyone paying for vanity numbers?<\/p>\n An Experience Closer to a Festival<\/p>\n The experience went beyond panel discussions: attendees shared a collective sunset moment during a break filled with live music and open networking spaces, alongside interactive brand experiences and media interview an atmosphere many described as feeling closer to a festival than a conference.<\/p>\n An Event Built Entirely by Young Jordanians<\/p>\n Notably, every detail of the event from the very first idea to the final moment on stage \u2014 was built entirely by a team of young Jordanians, who believed Jordanian talent deserved a regional-caliber platform and built it themselves: programming the sessions, designing the experience, production, and on-the-ground organization, all by young Jordanian hands. It was a message attendees took away above all else: what Amman witnessed was made by young Jordanians alone and this is only the beginning.<\/p>\n “We Built the Frame and the Creators Came to Fill It”<\/p>\n In one of the event’s standout moments, the founders took the stage after sunset. Mohammad Al-Mashhadani, founder and CEO of Jordan Create, said in his remarks: “Talent and creativity have always existed in Jordan, but the place that brings them together didn’t. We built the frame, and the creators came to fill it. What Amman witnessed today isn’t just an event it’s a founding moment for an entire industry in the Kingdom.”<\/p>\n Co-founder and Creative Director Aoun Nawar added: “We didn’t design a conference \u2014 we designed an experience. Every minute of the day had a purpose, from the moment of arrival to the final moment on stage. We wanted everyone to leave carrying a moment they won’t forget, and a connection that didn’t exist before they walked in.”<\/p>\n The two founders closed by hinting that “what’s coming next is far bigger,” amid widespread anticipation across the content creator community for the project’s next phase.<\/p>\n Union Bank as Founding Partner<\/p>\n The event was held in strategic partnership with Union Bank, serving as the Founding Partner \u2014 a partnership that places the bank at the heart of building the Kingdom’s largest platform for content creators, reflecting the growing role of the creative economy in the national economy and major Jordanian institutions’ confidence in the industry’s future and its rising generation.<\/p>\n BLK Coffee also took part as an event partner, one of the Jordanian brands most present in supporting content creators, influencers, and the creative community, through its ongoing sponsorship of content-industry events and experiences and its continued support for local initiatives and emerging talent extending its notable presence from the event’s first edition.<\/p>\n Digital Impact Surpassing the First Edition<\/p>\n The event’s digital footprint began building from its opening hours, with hundreds of clips and posts emerging from the venue in real time. Digital reach for this edition is on track to surpass 50 million people, with more than 150 pieces of content generated in a single day exceeding the numbers of the first edition, held last September, which reached over 40 million people in a single month<\/p>\n More Than an Event A Movement Reshaping the Landscape<\/p>\n Jordan Create is increasingly viewed as more than an annual event; it is a strategic platform and a growing movement working to build a complete creative ecosystem one where talent meets companies, investors, and decision-makers, where ideas turn into projects, and relationships turn into long-term partnerships cementing Amman’s position not just as Jordan’s capital, but as a rising capital of content creation for the entire region.<\/p>\n","protected":false},"excerpt":{"rendered":" Jordan Create Brings Together Stars Followed by More Than 85 Million People in a Single Day, on One Stage The Jordan capital witnessed one of the largest events in the history of the Kingdom’s content industry on Friday, July 24, as the new edition of Jordan Create took place at the Amman Golf …<\/p>\n","protected":false},"author":2,"featured_media":133595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-133594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n