\u00a0TrendAI\u2122\ufe0f, the enterprise AI security business of Trend Micro Incorporated (TYO: 4704; TSE: 4704), today officially launched in Saudi Arabia, marking the brand\u2019s debut in the Kingdom. The launch follows Trend Micro\u2019s global announcement earlier this year that its enterprise cybersecurity business would operate under the TrendAI\u2122\ufe0f name, positioning the company as a leader in enterprise AI security as artificial intelligence becomes the next compute layer for the enterprise.<\/p>\n
The launch comes at a time when Saudi Arabia is accelerating its Vision 2030 ambitions to become a leading global data and AI economy. Through the Saudi Data and AI Authority and the National Strategy for Data and AI, the Kingdom continues to advance national capabilities in data, artificial intelligence, talent development and innovation across priority sectors. Industry estimates suggest artificial intelligence could contribute more than US$135.2 billion to Saudi Arabia\u2019s economy by 2030, equivalent to 12.4% of GDP. At the same time, the Kingdom is strengthening its cybersecurity framework through the National Cybersecurity Authority and the National Cybersecurity Strategy, which aims to build a secure and trusted Saudi cyberspace that enables growth and prosperity.<\/p>\n
This momentum is creating new opportunities for enterprises, but also new governance and security challenges. TrendAI\u2122\ufe0f\u2019s latest global study of 3,700 business and IT decision makers found that 67% of organisations have felt pressured to approve AI deployment despite security concerns, while 57% say AI is advancing faster than they can secure it. As enterprises embrace agentic AI to unlock new levels of automation and productivity, the research highlights the importance of strong governance. More than four in ten organisations identify AI agents accessing sensitive data as their biggest emerging risk, and nearly a third say they lack observability or auditability over these systems. These findings reinforce the need for security that enables organisations to adopt autonomous AI with confidence and control.<\/p>\n
As organisations redesign operations around AI, autonomous systems, and data-driven decision-making, security must evolve in parallel. The introduction of TrendAI\u2122\ufe0f reflects this shift, addressing an expanded attack surface that includes how AI systems act, connect, and make decisions across the enterprise.<\/p>\n
\u201cArtificial intelligence is rapidly reshaping how organisations across Saudi Arabia innovate, compete and deliver on the ambitions of Vision 2030,\u201d said Wasna Ben Gassem, Managing Director, KSA, TrendAI\u2122\ufe0f. \u201cAs AI adoption accelerates across government, critical infrastructure and enterprise environments, security and governance must evolve at the same pace. TrendAI\u2122\ufe0f brings together our cybersecurity expertise and AI-driven capabilities to help Saudi organisations innovate with confidence while maintaining full visibility and control over emerging AI risks.\u201d<\/p>\n
Alongside the new identity, TrendAI\u2122\ufe0f is deepening its work with frontier AI to strengthen defensive security. The company recently announced its participation in Anthropic\u2019s Project Glasswing, an initiative focused on helping organisations identify and address vulnerabilities in critical software systems using Anthropic\u2019s Claude Mythos Preview. It is also working with Anthropic to evaluate Claude Opus 4.8 to help developers and security teams detect vulnerabilities faster, prioritise across complex environments, and accelerate mitigation. As a participant in Anthropic\u2019s Cyber Verification Program, TrendAI\u2122\ufe0f is exploring how advanced reasoning can strengthen AI-assisted security operations by improving context, prioritisation, and remediation guidance – insights that support TrendAI Vision One\u2122\ufe0f in helping security analysts, AppSec teams, and SOC teams prioritise exposure based on exploitability and business impact, map attack paths, and accelerate mitigation across hybrid environments.<\/p>\n
The launch is also supported by an expanding partner ecosystem, including S-RM, a global cyber risk advisory firm strengthening post-breach response and long-term resilience, and a collaboration with HackerVerse to deliver independent adversarial testing powered by autonomous AI agents for continuous, real-world validation of detection capabilities. These sit alongside new initiatives such as the TrendAI\u2122\ufe0f AI Security Brief podcast and the TrendAI\u2122\ufe0f Spark global events ecosystem.<\/p>\n
This milestone marks a defining step in TrendAI\u2122\ufe0f\u2019s journey toward delivering a unified enterprise AI cybersecurity platform, built on TrendAI Vision One\u2122\ufe0f. Backed by recognition from Gartner, IDC, and Forrester, the platform empowers organisations to stay ahead of evolving threats and confidently secure their AI-driven future.<\/p>\n
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\u00a0TrendAI\u2122\ufe0f, the enterprise AI security business of Trend Micro Incorporated (TYO: 4704; TSE: 4704), today officially launched in Saudi Arabia, marking the brand\u2019s debut in the Kingdom. The launch follows Trend Micro\u2019s global announcement earlier this year that its enterprise cybersecurity business would operate under the TrendAI\u2122\ufe0f name, positioning the company as a leader in …<\/p>\n","protected":false},"author":2,"featured_media":133425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-133427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n