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\u2022 PIF strengthens partnership with FIFA at FIFA World Cup 2026\u2122\ufe0f as Official Tournament Supporter, incorporating PIF companies, Savvy Games Group and Qiddiya City<\/p>\n
\u2022 Announcement builds on successful FIFA Club World Cup 2025\u2122\ufe0f partnership and reflects PIF\u2019s and FIFA\u2019s shared commitment to driving growth and engagement in football<\/p>\n
\u2022 Partnership reinforces PIF\u2019s ongoing commitment to sport as priority sector<\/p>\n
Zurich, Riyadh, 14 May 2026 \u2013 PIF and FIFA has announced PIF as an Official Tournament Supporter in North America and Asia of the FIFA World Cup 2026\u2122\ufe0f. The partnership reflects a shared commitment to expanding the growth of football at every level, from the grassroots to elite competition, as well as enabling greater participation in sport by unlocking new opportunities.<\/p>\n
The PIF partnership incorporates PIF companies; Savvy Games Group, Saudi Arabia\u2019s national and global champion for games and esports; and Qiddiya City, Saudi Arabia\u2019s future capital of entertainment, sport and culture. Throughout the tournament, PIF and its companies will deliver unforgettable experiences and drive innovative fan engagement initiatives to connect with the football community on the world\u2019s biggest stage.<\/p>\n
This year\u2019s FIFA World Cup\u2122\ufe0f will be the biggest edition in history, featuring 48 teams, being staged across three host countries and reaching fans on every continent to unite the world through football.<\/p>\n
Romy Gai, Chief Business Officer at FIFA, said: \u201cWe are delighted to have PIF as a Tournament Supporter of this year\u2019s game-changing FIFA World Cup. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.<\/p>\n
The partnership with PIF will help grow our sport across the globe through unlocking new opportunities, fostering innovation and engaging youth, ensuring that millions of young people have the chance to play football and enjoy its many benefits.\u201d<\/p>\n
Mohamed AlSayyad, Head of Corporate Brand at PIF, said: \u201cPIF continues to expand its global footprint in sport, with football at the heart of this growth. This partnership builds on our existing FIFA relationship from last year\u2019s FIFA Club World Cup \u2013 and our work with Concacaf \u2013 to deliver a positive and lasting impact.<\/p>\n
\u201cPIF continues to accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans and the wider football ecosystem.\u201d<\/p>\n
Football plays a crucial role in the ongoing transformation of Saudi Arabia, and being the host of the FIFA World Cup 2034\u2122\ufe0f reinforces the country\u2019s ambition to grow the game globally, create new opportunities for all and extend its benefits in Saudi Arabia and every part of the world for generations to come.<\/p>\n
The partnership aims to foster FIFA knowledge transfer and capacity-building for Saudi youth in order to further elevate and actively shape the long-term future of the sport.<\/p>\n
This is in line with PIF\u2019s ongoing commitment to the sports sector, which lies within the tourism, leisure and entertainment ecosystem in PIF\u2019s recently announced 2026-2030 strategy.<\/p>\n
FIFA\u2019s mission is to grow and develop football in each of its 211 Member Associations. The partnership with PIF will support FIFA\u2019s continued delivery of a variety of initiatives, including grassroots programmes; youth, women\u2019s football and education initiatives and projects that enhance infrastructure and uplift technical expertise across the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2022 PIF strengthens partnership with FIFA at FIFA World Cup 2026\u2122\ufe0f as Official Tournament Supporter, incorporating PIF companies, Savvy Games Group and Qiddiya City \u2022 Announcement builds on successful FIFA Club World Cup 2025\u2122\ufe0f partnership and reflects PIF\u2019s and FIFA\u2019s shared commitment to driving growth and engagement in football \u2022 Partnership reinforces PIF\u2019s ongoing commitment …<\/p>\n","protected":false},"author":2,"featured_media":131028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-131030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n