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Sony introduces Sony\u2019s proprietary \u201cTrue RGB\u201d technology – the naming convention behind the breakthrough display technology powering upcoming Sony\u2019s True RGB televisions and setting a new benchmark for RGB LED picture performance.
\nUnlike conventional approaches, Sony\u2019s True RGB uses independently controlled red, green, and blue light sources (diodes), delivering purer color, greater brightness, and the largest color volume ever achieved in Sony\u2019s home TV history. The result is a picture that looks more natural, more dimensional, and more accurate in real-world viewing environments – from bright living rooms to cinematic dark scenes.
\nAt the core of True RGB is Sony\u2019s proprietary optical structure and precision backlight control, driven by a new Sony\u2019s RGB backlight driver, enabling faithful color reproduction from wider viewing angles while preserving creator-intended detail and contrast.
\nTrue RGB represents the culmination of more than 20 years of Sony\u2019s innovation in LED control, evolving from the RGB light sources first introduced in the QUALIA 005 (2004) through the flagship Backlight Master Drive technology launched in 2016. By combining the precision of individual RGB LEDs with the strengths of both Mini LED and OLED, Sony delivers picture quality defined by pure color, high brightness, and consistent accuracy.
\nSimply put: Sony\u2019s RGB really is True RGB, and it\u2019s paving the way for how people will watch content moving forward.
\nNew BRAVIA TVs powered by Sony\u2019s True RGB technology are coming this spring. Additional details will be shared in the near future.
\nWe look forward to sharing more with you shortly.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sony introduces Sony\u2019s proprietary \u201cTrue RGB\u201d technology – the naming convention behind the breakthrough display technology powering upcoming Sony\u2019s True RGB televisions and setting a new benchmark for RGB LED picture performance. Unlike conventional approaches, Sony\u2019s True RGB uses independently controlled red, green, and blue light sources (diodes), delivering purer color, greater brightness, and …<\/p>\n","protected":false},"author":2,"featured_media":130093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-130095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"yoast_head":"\n