Hands-on collaboration with Chef Sama Jaad and Bel Group teams celebrates generosity and solidarity
\nJeddah, Saudi Arabia, 25 February 2026 \u2013 major player in the cheese, fruit and plant-based snacking segment, Bel Group, continues its impactful partnership with The Saudi Food Bank (Et\u2019aam) for the third consecutive year, delivering essential meal boxes during the holy month of Ramadan. This year\u2019s initiative brought together Bel Group and Saudi Food Bank teams on the ground in Jeddah, working side by side to pack 20,000 fresh Iftar meal boxes for families in need.
\nChef Sama Jaad, the first Saudi woman to win Top Chef Arab World, joined the teams in participating in the packing process, reflecting the spirit of unity and shared responsibility that defines Ramadan. Expressing her pride in being part of the campaign, she highlighted the importance of collaborating with companies that actively support the Kingdom and contribute to meaningful community initiatives.
\nThe 20,000 meal boxes, carefully prepared to maintain freshness and quality, include Kiri\u00ae cheese, cupcake, pie, dates, bread, fresh juice and water, ensuring families can break their fast with dignity and care.
\nRabih Bou Dargham, Area Director \u2013 KSA, Bel Group said: \u201cAt Bel Group, our commitment to Saudi Arabia goes beyond business as it is about creating meaningful impact within the communities we serve. Our continued partnership with the Saudi Food Bank reflects our long-term dedication to supporting food security initiatives across the Kingdom. Seeing our teams come together during Ramadan to pack and distribute 20,000 fresh meal boxes is a powerful reminder of what collective action can achieve.\u201d
\nFawaz Bin Khalid Suwaid, Regional Director \u2013 Western Region, Saudi Food Bank said: \u201cStrategic partnerships with companies like Bel Group play a vital role in strengthening our food security programs. Ramadan is a time of compassion and solidarity, and initiatives such as this ensure that families in need receive fresh, nutritious meals delivered with dignity. We value Bel Group\u2019s continued commitment and hands-on participation in supporting our mission.\u201d
\nWith a 71-year presence in the Middle East, Kiri\u00ae continues to embody the values of sharing and giving back. Through this partnership, Bel Group and the Saudi Food Bank reaffirm their shared commitment to fostering a culture of generosity, solidarity, and care across Saudi Arabia.
\n-ENDS-<\/p>\n
About Saudi Food Bank (Et\u2019aam)
\nEt\u2019aam is a pioneer in the Gulf region, rescuing over three million meals from wastage and distributing surplus food to beneficiaries with strict quality standards. The organization also provides employment opportunities for national talents, furthering its mission to alleviate food waste and support communities.<\/p>\n
About Bel Group
\nThe Bel Group is a major player in the cheese, fruit and plant-based snacking segment, which mission is to provide healthier and more sustainable food for all. Its portfolio of differentiated and internationally recognized brands includes The Laughing\u00ae Cow, Kiri\u00ae, Babybel\u00ae, Boursin\u00ae, Pom’Potes\u00ae and GoGo squeeZ\u00ae, as well as some twenty local brands. Together, these brands enabled the Group to achieve sales of \u20ac3.7 billion in 2024. Around 11,000 employees in 60 subsidiaries around the world contribute to the Group’s mission. Bel products are manufactured at 30 production sites and distributed in more than 120 countries.<\/p>\n
About Kiri\u00ae
\nKiri\u00ae is the leading Bel Group brand in the Middle East and one the best-selling cheese manufacturers regionally and internationally. Inspired by its Kindness philosophy, Kiri\u00ae has created wonderful moments for family everyday gatherings in the Middle East for almost 50 years. Since 1972, the brand has provided naturally indulgent products and delicious recipes that meet every taste and wellness requirement. Did you know that 1 billion Kiri\u00ae square portions are consumed every year across the region? If 1 billion Kiri\u00ae square portions were placed next to each other, they would cover almost 40,000km \u2013 the same size as planet Earth\u2019s perimeter! With its creaminess, superior taste and unctuous texture, Kiri makes every day even more indulgent. And by delighting the customers and families the brand kindly serves, Kiri continues consolidating its status as a regional love brand and leader in cream cheese.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hands-on collaboration with Chef Sama Jaad and Bel Group teams celebrates generosity and solidarity Jeddah, Saudi Arabia, 25 February 2026 \u2013 major player in the cheese, fruit and plant-based snacking segment, Bel Group, continues its impactful partnership with The Saudi Food Bank (Et\u2019aam) for the third consecutive year, delivering essential meal boxes during the holy …<\/p>\n","protected":false},"author":2,"featured_media":128860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-128862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n