<\/p>\n
\u00a0<\/strong><\/p>\n Riyadh, Saudi Arabia \u2014 4th <\/sup>February 2026<\/strong> \u2014 Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced a strategic partnership with Half Million, the Saudi-born specialty coffee brand, as part of its ongoing destination development strategy.<\/p>\n <\/p>\n The partnership marks a key milestone in SEVEN\u2019s ambition to create vibrant, mixed-use entertainment destinations that seamlessly integrate dining, leisure, and community-driven experiences. By partnering with Half Million, SEVEN continues to elevate its lifestyle offering through collaborations with homegrown brands that reflect local culture, quality, and contemporary consumer preferences.<\/p>\n <\/p>\n Founded in 2018, Half Million has established itself as a preferred destination for coffee lovers across Saudi Arabia, known for delivering a high-quality coffee experience that combines product excellence with accessible pricing. The brand continues to expand locally and regionally, bringing its distinctive concept to a growing audience.<\/p>\n <\/p>\n \u201cThis partnership reflects our vision to go beyond entertainment and create destinations that people return to time and again,\u201d said Essam Aljubair, Chief Operating Officer at Saudi Entertainment Ventures (SEVEN). \u201cFood and beverage play a vital role in shaping memorable experiences, and we are proud to collaborate with Half Million, a Saudi brand that shares our commitment to quality, creativity, and community.\u201d<\/p>\n <\/p>\n \u201cPartnering with SEVEN represents an important step in Half Million\u2019s growth journey,\u201d said Ahmed Alblushi, Chief Executive Officer at Half Million. \u201cThrough this collaboration, we look forward to reaching wider audiences and offering our coffee experience within some of Saudi Arabia\u2019s most exciting entertainment destinations.\u201d<\/p>\n <\/p>\n The collaboration will see Half Million integrated across SEVEN\u2019s entertainment destinations, contributing to dynamic placemaking and enhancing the overall visitor journey through curated caf\u00e9 experiences that encourage social connection and repeat visitation.<\/p>\n This partnership further reinforces SEVEN\u2019s role in advancing Vision 2030 by supporting local businesses, creating new opportunities for Saudi brands, and contributing to the Kingdom\u2019s growing entertainment and tourism ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0 Riyadh, Saudi Arabia \u2014 4th February 2026 \u2014 Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced a strategic partnership with Half Million, the Saudi-born specialty coffee brand, as part of its ongoing destination development strategy. The partnership marks a key milestone in SEVEN\u2019s ambition to …<\/p>\n","protected":false},"author":2,"featured_media":127976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[439],"tags":[],"class_list":["post-127978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-news"],"yoast_head":"\n